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Service

Know which ads, searches and posts bring paying customers

We set up tracking across your website, ads, phone and sales systems, then report results in your own unit: booked jobs, new patients, cases or orders. Check the live dashboard any time, and get a plain-English review each month.

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Delivered every month

  • Tracking set up across your website, ads, phone and sales systems
  • A live Nebula dashboard you can check any time
  • Leads matched to booked jobs, patients, cases or orders
  • Nightly data health checks, with alerts when tracking breaks
  • A plain-English monthly review with your account lead

Ad platforms often count the same sale more than once. We match each lead to a real sale in your system and count it once.

Business benefits

What clean numbers let you do

Four results of tracking that matches your own records.

Every marketing dollar tied to a result

Calls, forms and orders are traced to the ad, search or post that brought them, then matched to the sale in your own system.

One dashboard instead of ten logins

Google, Meta, your call tracking and your job or store software appear in one live dashboard you can check any time.

Numbers you can trust

We fix broken tags, double-counted sales and missing calls before we report anything, so decisions rest on clean data.

A plain-English review every month

In a short monthly call, your account lead explains what worked, what did not and what changes next.

Problems we fix

Why your reports do not add up

Three common tracking problems. Each one leads to budget decisions based on the wrong numbers.

  1. Each platform claims the same customer

    Google, Meta and your email tool can each count one sale as theirs. Added together, their reports show more sales than you actually made.

  2. Phone calls go untracked

    Many local customers call instead of filling in a form. Without call tracking, the campaigns that drive the most phone business can look like they do nothing.

  3. Tracking breaks and nobody notices

    A site update or new plugin can quietly stop a tag from recording. Weeks of data go missing, and budget decisions get made on bad numbers.

Full scope

From tracking tags to monthly review

Four parts of the work, from recording each call and order to testing what truly lifts results.

01

Tracking that records everything

The tags, events and connections that record what visitors and callers do. Set up once and checked every night.

  • Google Analytics 4 events for calls, forms and bookings
  • Google Tag Manager, the tool that manages tracking tags
  • Call tracking numbers by source with CallRail or CallTrackingMetrics
  • Meta Conversions API and Google Enhanced Conversions
  • Server-side tracking that still works when browsers block cookies
  • Tracking across booking engines and checkout pages on other domains
  • Cookie consent settings that respect visitor privacy choices
02

Linking marketing to sales

Matching each lead to the job, appointment, case or order it became, using the systems you already run. This is often called attribution.

  • Leads matched to ServiceTitan, Jobber or Housecall Pro jobs
  • Patient bookings matched in Dentrix, Open Dental or NexHealth
  • Signed cases matched in Clio, MyCase or Filevine
  • Orders and margin matched from Shopify, WooCommerce or BigCommerce
  • Revenue checked against QuickBooks or Xero
  • Each sale counted once across all platforms
03

Dashboards and reports

Your Nebula dashboard shows live results any time. Each month you also get a short written review in plain English.

  • Spend, leads and sales by channel in your Nebula dashboard
  • Cost per booked job, patient, case or order by source
  • Location-by-location views for multi-location businesses
  • Looker Studio exports if your team uses it
  • A monthly written summary of what changed and why
  • Predicted and measured results for every approved change
04

Testing and improvement

Tests that show what truly lifts results, so budget follows evidence instead of guesses.

  • A/B tests, two page versions shown to split traffic
  • Holdout tests that pause ads in one area to measure lift
  • Conversion tests on forms, checkout and booking pages
  • Budget plans by channel based on cost per customer
  • Nightly data health checks across connected accounts
  • Alerts when tracking stops or results change sharply

Platforms and tools we work in

Google Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioCallRailCallTrackingMetricsMeta Events ManagerServiceTitanShopifyHubSpotQuickBooksXeroVWOHotjar

Process

How we get your numbers right

We fix tracking before we report anything, then confirm the numbers match your own records.

  1. 01

    Connect your accounts

    We connect your ad accounts, website, call tracking and job, booking or store system. On the first night our software loads up to 450 days of history.

  2. 02

    Fix the tracking

    We find broken tags, missing calls and double-counted sales, fix them with your approval and confirm the numbers match your own records.

  3. 03

    Build your dashboard

    Your Nebula dashboard shows spend, leads and sales by channel and location in your own unit, such as booked jobs or orders.

  4. 04

    Review and act monthly

    Each month your account lead walks you through the results, the changes we made and their measured effect, and agrees the next steps.

Timeline

Clear numbers within 90 days

  1. 30days

    First 30 days

    Accounts connected, history loaded, tracking problems found and fixed, and your live dashboard built in your own unit.

  2. 90days

    First 90 days

    Leads are matched to sales in your systems. You can see cost per customer by channel and the measured result of each approved change.

  3. Ongoingevery month

    After that

    Nightly data checks, alerts when tracking breaks, tests that measure lift and a plain-English monthly review with your account lead.

What we measure

The numbers on your dashboard

Cost per customer

Marketing spend divided by new booked jobs, patients, cases or orders, shown by channel.

Revenue by channel

Sales from each channel, counted once, from your own job, booking or order records.

Lead to sale rate

The share of calls and forms that became paying work, by source.

Data health

How many tracking checks passed last night, and which ones need fixing.

Predicted versus measured results

For each change we made, what we expected and what actually happened.

By industry

Results in your industry's own unit

Industry hub

Home services

Calls and forms matched to sold jobs in ServiceTitan, Jobber or Housecall Pro, by campaign.

See the plan Nebula for Dental practices

Dental practices

New-patient bookings matched in your practice software, with HIPAA-aware handling of patient data.

See the plan Industry hub

Legal

Signed cases matched to their marketing source in Clio, MyCase or Filevine, by practice area.

See the plan Industry hub

Ecommerce

Profit per order by channel, with each sale counted once across Google, Meta and email.

See the plan Industry hub

Hospitality

Direct bookings and revenue by channel from your booking engine or property system.

See the plan Industry hub

Automotive

Leads matched to sold vehicles in VinSolutions, DealerSocket or your sales system.

See the plan

Managed programs it pairs with

Goal packages that include it

Related services

Questions

What owners ask about reporting

Straight answers, in plain English.

All questions
Do I need to log in to anything?

No. We do the work and send you a plain-English review each month. Your live dashboard is there whenever you want to check it, on your phone or computer.

Which systems can you connect?

Most common small business tools, including Google Ads, Meta, Google Analytics 4, CallRail, ServiceTitan, Jobber, Dentrix, Clio, Shopify, Cloudbeds, QuickBooks and many more. If you use something else, ask, and we will check during your audit.

Why do your numbers differ from Google or Meta?

Each platform counts the sales it touched, so the same sale can appear in several reports. We match leads to real sales in your own system and count each one once. That number is usually lower and closer to the truth.

Is my customer data safe?

We use read access wherever possible and only the data needed for reporting. For healthcare clients we are HIPAA-aware and we sign a Business Associate Agreement. You can remove our access at any time.

What affects the cost of analytics and reporting?

The number of systems and locations we connect, how much tracking repair is needed and whether you want testing or custom reports. You get a written quote with your free audit. Service is month-to-month with no setup fee.

How soon will I have reliable numbers?

Most tracking fixes happen in the first 30 days. Matching leads to sales needs a few weeks of new data, so expect a clear picture within the first 90 days.

Learn which marketing earns its budget

Ask for a free marketing audit. We review your website, ads and search visibility and send the top fixes in writing, with no obligation.

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