1 · Get found
Show up when injured people search
We run Local Services Ads, Google search ads and your Google Business Profile, and build case-type pages for search and AI answers. Budget goes to the case types you want most.
Nebula for personal injury law firms
More signed injury cases from every call you pay for
We run your Local Services Ads, Google search ads, reviews and case-type pages. Our software follows every call through intake to the signed case in Clio, Filevine or MyCase, so your budget goes where cases sign.
More signed cases Faster intake After-hours answering
Nebula dashboardChecked last night
Missed paid leads
9 Local Services Ads leads reached voicemail after 6pm and have no callback logged in Filevine.
$2,340in paid leadsAssign callbacks
Illustrative example, not a real client. Each change runs only after you approve it.
Lead vendors and ad platforms count calls. We show which calls became signed cases, and what each signed case cost.
What you get
What changes for your injury practice
Each result ties back to signed cases in your own case management records, so your firm can check the work for itself.
Cost per signed case, by source
Our software matches each call and form to the matter in Clio, MyCase, Filevine or Lawmatics. You see which ads and listings sign cases, by case type.
Intake that answers fast
We track how fast intake answers new calls and forms, day and night. Missed callers land on a callback list, and after-hours calls reach a trained person.
Local Services Ads run with care
Local Services Ads are the Google ads with the Google Verified badge, and you pay per lead. We manage your profile, hours and lead disputes, and track which leads sign.
Clear pages for each case type
Plain pages for car accidents, truck crashes, slip and fall and the other cases you take, written for people searching and for AI assistants.
Problems we fix
Where injury firms lose signed cases
Three common gaps between a paid click and a signed case. Each has a fix, and each fix is tracked in your records.
48%
Law firms that were essentially unreachable by phone in a 2024 secret-shopper study
Paid calls that reach voicemail
An injured person often calls several firms. If your line goes to voicemail at night or at lunch, the next firm signs the case, and you still paid for the click.
Leads counted, signed cases not tracked
Ad platforms and lead vendors count calls and forms. The signed case lives in your case management system. Without the match, budget follows lead volume instead of signed cases.
97%
Consumers who read reviews for local businesses, in a 2026 survey of 1,002 US adults
Reviews and replies slip without notice
People read reviews before they call a firm. A few months without new reviews, or slow replies to the ones you have, makes the firm down the street look like the safer choice.
Source: BrightLocal, Local Consumer Review Survey 2026 (opens in a new tab)
How we help
From injury search to signed case
One team runs every step, from the first search to the signed case. A lawyer at your firm approves all copy before it runs.
2 · Get chosen
Earn trust before the first call
Reviews requested when cases close, replies drafted for your approval, and attorney pages that show who will handle the case. All copy is drafted with your state's lawyer advertising rules in mind and approved by a lawyer at your firm.
3 · Get signed
Turn more calls into signed cases
Calls answered day and night, missed callers called back fast, and follow-up by text or email only when the person asked for it, with a set limit on messages and an easy way to opt out.
4 · Know what is working
Cost per signed case each month
Each signed case is traced to the ad, listing or page that brought it. Your monthly review shows signed cases and cost by case type and source.
Key moments
The moments that decide where cases sign
Injury calls arrive when accidents happen, at any hour. We plan intake cover, ads and follow-up for the moments when a call is most at risk.
- 1
When
Nights and weekends
Calls go to a trained person who takes the details and books a consultation. Your team gets a summary first thing in the morning.
- 2
When
Intake lines are full
When every line is busy, overflow calls roll to our answering team instead of voicemail, and missed callers get a text back right away.
- 3
When
A new office opens
We set up the Google Business Profile, the Local Services Ads service area and local pages for the new location.
- 4
When
A case closes
We send a review request in words your firm approves, and draft a reply to each new review for you to approve.
What is included
What your firm gets, line by line
Your plan is scoped to your market. These are the pieces most personal injury law firms use.
Local Services Ads management
Profile, service areas, hours, budget and lead disputes handled for you, with each LSA lead matched to intake and signed cases.
Google search ads by case type
Campaigns for car accident, truck accident and other injury searches, with spend shifted to the terms that sign cases.
Pages for each case type
Pages for each case type you take, written in plain words, drafted with your state's lawyer advertising rules in mind and built to be read by AI assistants.
Intake speed tracking
Every call and form timed from arrival to first reply, with a daily list of callers still waiting and the person who owns each one.
After-hours call answering
A trained person answers nights and weekends, takes the details with care, and books the consultation or passes the case to your team.
Review requests and replies
Requests sent when a case closes, replies drafted for your approval, and no incentives offered for reviews.
Case management matching
Calls and forms matched to matters in Clio, MyCase, Filevine or Lawmatics, so cost per signed case comes from your records.
Written with bar rules in mind
Ads, pages and emails drafted with your state's lawyer advertising rules in mind, with results disclaimers wherever past results appear.
Reporting
The numbers in your monthly review
Your dashboard reads Clio or MyCase every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Signed cases and ad spend, last 30 days
Today, 6:10amSigned cases, 30 days38+19% vs. start
Cost per signed case$2,180−$540 vs. start
Intake response time2 min−9 min
Missed calls23 calls from Google Ads went to voicemail after 6pm; 9 first-time callers got no callback
9 callersAssign callbacksLocal Services AdsLocal Services Ads brought 38 leads and 6 signed cases at $1,150 per signed case
$6,900Raise LSA budgetKeyword waste11 search terms brought 27 calls in 60 days and none became a signed case
$4,260Add negativesSigned cases by source
Signed cases traced to each ad, listing and page, by case type.
Cost per signed case
Ad spend divided by signed cases from that source, taken from your case management system.
Intake response time
Minutes from a new call or form to a real reply, by hour of day.
Consultation rate
The share of new callers who book a consultation. It shows where intake loses people.
Reviews and reply speed
New reviews each month and how fast your firm replies, which helps your place in Local Services Ads and Maps.
Works with the systems you already use. We confirm each connection during your audit.
ClioMyCaseFilevineLawmaticsLocal Services AdsGoogle AdsGoogle Business ProfileGoogle Analytics 4CallRailCallTrackingMetrics
Recommended
Good places for injury firms to start
Start with what you need most. Add more when the numbers say it is worth it.
Managed programs Run for you by your account lead
Advertising management
Local Services Ads and search campaigns by case type, with spend moved to the terms that sign cases.
Pipeline and follow-up
Calls and forms followed through intake to the signed case, with missed callers called back fast.
Search and reputation
Google Business Profile, reviews and practice-area pages for search and AI answers.
Profit and reporting
Cost per signed case by source and case type, from your case management system.
Goal packages Bundled around one result
Free, no obligation
Your free injury firm marketing audit
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
- Local Services Ads profile, reviews, hours and service areas
- Practice-area pages for each injury case type you take
- Contact paths: forms, click-to-call and after-hours options
- Google Business Profile and review count against nearby firms
- Search and AI answer visibility for injury searches nearby
- Past-results claims and disclaimers on your current site
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.
Get your free audit
We confirm within one business day. No obligation.
Compliance
Bar advertising rules, built in
Lawyer advertising has its own rules in every state. We write and check every ad, page and email with those rules in mind, and you approve it before it runs.
- We write with your state's lawyer advertising rules in mind, most of which follow ABA Model Rule 7.1, and flag anything that may need a disclaimer. A lawyer at your firm approves all copy and is responsible for compliance.
- Any mention of past results carries the disclaimer your state requires. Results are never presented as typical or likely.
- We never promise an outcome, a settlement amount or a case value, in ads, pages, emails or call scripts.
- We follow your state's limits on contacting accident victims, including waiting periods for written outreach where they apply.
- Labels such as Attorney Advertising are added where your state requires them, and your firm gives final approval on all copy.
- Nebula is a marketing company, not a law firm or a lawyer referral service. We never refer callers between firms. Every call and form is handled in your firm's name, for your firm only. We are paid a flat monthly fee, never per case and never a share of legal fees.
Questions
Injury firm marketing, your questions answered
Cost, contracts, ownership and timing, answered plainly.
All questionsWhat does law firm marketing cost with Nebula?
It depends on your markets, the case types you want, the channels we run and whether you add after-hours answering. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.
Is there a long contract?
No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.
Who owns the ad accounts and website?
Your firm does. Your website, domain, Google Ads, Local Services Ads, Google Business Profile, analytics and all content stay in your firm's name. If you leave, you keep all of it.
How does ad spend work next to your fee?
Your ad budget, including Local Services Ads, is paid directly to Google and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both numbers.
How soon will we see results?
Your first findings arrive the morning after we connect your accounts. Fixing missed calls and wasted search terms can show within weeks. Reviews, pages and search rank build over several months. Each monthly review shows signed cases and the progress.
How much of my time does this take?
Plan on a kickoff call and about an hour to grant access. After that, a monthly review of about 30 minutes, approval of new copy and quick approvals when we propose a change. Your named US account lead handles the rest.
Do you manage Local Services Ads for law firms?
Yes. Local Services Ads are the Google ads with the Google Verified badge. Google checks your firm before the badge shows. We handle your profile, budget, hours, service areas and lead disputes, and match each lead to intake so you see which ones sign.
Can you track signed cases in our case management system?
Yes. Our software reads Clio, MyCase, Filevine or Lawmatics where you grant access. It matches each call and form to the matter it became, so cost per signed case comes from your records. We read only the fields needed to match an inquiry to its outcome.
Turn more injury calls into signed cases
Ask for a free audit of your firm's marketing and intake. You get a written list of the top fixes, with no obligation.