An attorney meeting a client in a quiet office

Nebula for law firms

More consultations and signed cases from every marketing dollar

One team runs marketing for personal injury, family law and criminal defense firms. We follow every call through intake to the signed case, and a lawyer at your firm approves all copy before it runs.

Nebula dashboardChecked last night
Keyword waste

12 search terms brought 26 calls in 60 days, and Clio shows no signed case from any of them.

$3,480in ad spendAdd negatives
Illustrative example, not a real client. Each change runs only after you approve it.

Our team drafts with your state's lawyer advertising rules in mind. A lawyer at your firm approves every ad, page and email before it runs.

What you get

What law firms get from one team

Four parts of the work, run by one team. Each is measured in consultations and signed cases taken from your own records.

Signed cases, by source

Our software matches each call and form to the matter in Clio, MyCase, Filevine or Lawmatics. You see signed cases and cost per signed case for each ad, listing and page.

Intake speed you can see

Every call and form is timed from arrival to first reply, day and night. Missed callers land on a callback list before they call another firm.

Local Services Ads managed

Local Services Ads are the Google ads with the Google Verified badge. We manage your profile, hours, budget and lead disputes, and track which leads sign.

Written with bar rules in mind

Every ad, page, email and review reply is drafted with your state's lawyer advertising rules in mind, and a lawyer at your firm approves it before it runs.

An intake coordinator wearing a headset takes notes during an evening call at a law office desk.

Problems we fix

Where firms lose new clients early

Law firms often gain or lose a new client on the first call. These three gaps are where it happens, and each has a fix.

67%

Legal clients who prefer the option to speak with a human when needed, in 2024

People cannot reach a person fast

New clients call when they need help, often at night or on weekends. When the call goes to voicemail or a chat window with no person behind it, they contact the next firm.

Source: Clio, Legal Trends Report 2024 (opens in a new tab)

Leads counted, signed cases unknown

Ad platforms and lead vendors count calls and forms. The signed case sits in your case management system. Without the match, budget follows lead volume instead of signed cases.

89%

Consumers who expect business owners to respond to reviews, in a 2026 survey of 1,002 US adults

Reviews and replies shape who gets the call

People read reviews and the firm's replies before they call. Months without new reviews, or reviews left unanswered, make another firm look like the safer choice.

Source: BrightLocal, Local Consumer Review Survey 2026 (opens in a new tab)

Why specialists

How we work with law firms

We are a marketing team, and we do not give legal advice. We know legal intake, bar advertising rules and the case management systems firms use.

We know legal intake

Intake speed, after-hours answering and follow-up decide how many callers become clients. We measure them every day and fix the gaps first.

We write within bar rules

We are a marketing team, not lawyers. We draft with your state's lawyer advertising rules in mind, add the disclaimers they call for and send every piece to your firm for final approval.

We know your case management system

Clio, MyCase, Filevine and Lawmatics. We read only the fields needed to match each inquiry to its outcome, so results come from your records.

Signed cases and intake, last 30 days

Today, 6:10am
Signed cases, 30 days38+19% vs. start
Cost per signed case$2,180−$540 vs. start
Intake response time2 min−9 min

Missed calls19 first-time callers reached voicemail after 6pm and got no callback within 2 hours

19 callersAssign callbacks

Local Services AdsLocal Services Ads brought 34 leads and 5 signed cases at $960 per signed case

$4,800Raise budget

Keyword waste9 search terms brought 22 calls in 60 days with no signed case

$3,140Add negatives
Illustrative example built for a made-up account. Not a real client's results and not a forecast of yours. Each change runs only after you approve it.

Free, no obligation

Your free law firm marketing audit

We review where your firm loses signed cases today and send you a written plan, ranked by what each fix is worth.

  • Local Services Ads profile, reviews, hours and service areas
  • Practice pages for divorce, custody, support and your other matters
  • Pages for each charge you defend and the courts you cover
  • Practice-area pages for each injury case type you take
  • Contact paths, consultation booking and after-hours options on mobile
  • After-hours contact options, click-to-call and forms on mobile
  • Contact paths: forms, click-to-call and after-hours options
  • Google Business Profile, reviews and replies against nearby firms
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.

Get your free audit

We confirm within one business day. No obligation.

Compliance

Built for bar advertising rules

Lawyer advertising has its own rules in every state. We plan, write and check all marketing with those rules in mind, and your firm approves it before it runs.

  • We write with your state's lawyer advertising rules in mind, most of which follow ABA Model Rule 7.1, and flag anything that may need a disclaimer. A lawyer at your firm approves all copy and is responsible for compliance.
  • Any mention of past results carries the disclaimer your state requires, and results are never presented as typical.
  • No misleading claims about past results and no comparisons with other firms that cannot be backed up.
  • We never promise an outcome, a settlement amount or a case result in any ad, page or script.
  • Labels such as Attorney Advertising are added where your state requires them, and your firm gives final approval on all copy.
  • Nebula is a marketing company, not a law firm or a lawyer referral service. We never refer callers between firms. Every call and form is handled in your firm's name, for your firm only. We are paid a flat monthly fee, never per case and never a share of legal fees.

Questions

Law firm marketing, answered plainly

Straight answers, in plain English.

All questions
What does law firm marketing cost?

It depends on your practice areas, your markets, the channels we run and whether you add after-hours call answering. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.

Is there a long contract?

No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.

Who owns the website and ad accounts?

Your firm does. Your website, domain, ad accounts, Local Services Ads, Google Business Profile, analytics and all content stay in your firm's name. If you leave, you keep all of it.

Are you lawyers?

No. We are a marketing team. We draft with your state's lawyer advertising rules in mind and add the disclaimers they call for, and your firm gives final approval on every ad, page and email. Questions about your duties under those rules belong with your firm or your counsel.

Do you manage Local Services Ads for law firms?

Yes. Local Services Ads are the Google ads with the Google Verified badge, and you pay per lead. We handle your profile, budget, hours, service areas and lead disputes, and match each lead to intake so you see which ones sign.

How do you handle client information?

Our software reads only the fields needed to match an inquiry to its outcome, such as source, date and status. Client details are never used in ads, and access is limited to your account team.

See where your firm loses new cases

Ask for a free audit of your firm's marketing and intake. You get a written list of the top fixes and a review call with an account lead, with no obligation.

Written audit in 3 business daysNo obligationMonth-to-month