Managed program
More orders and more profit per order, from the same visitors
Built for online stores. Our team checks your products, checkout, email, returns and AI shopping data every night, prices each problem from your own orders and makes the fix after you approve.
Today: 3 store findings ready to review
Today, 6:10amStockout riskSize 9 of your top running shoe sells out in 5 days while Shopping ads spend $38 a day on it
$530Pause product adsWelcome flow codesWelcome email 2 sent 15% off to 940 new subscribers who usually buy at full price
$1,320Narrow the segmentCheckout drop-offMobile shoppers leave at the shipping step at twice the desktop rate
46 ordersFix shipping stepYour store reports sales by product. We report what each product earns after discounts, refunds and ads.
Who it is for
Built for stores with a checkout
More orders and more profit per order, for online stores.
Online stores and D2C brands
Built mainly for online stores and D2C brands, the brands that sell direct to consumers. If most of your sales happen at an online checkout, it fits.
Auto parts and accessories retailers
Parts sellers with large catalogs, where fitment data, feed quality and stock decide whether a product can be found and bought.
Amazon sellers with their own store
Sellers who run a Shopify store beside Amazon. We judge products, returns and support across both on one profit basis.
Not the fit for service businesses
Trades, practices, law firms and hotels get more from Pipeline and follow-up or Search and reputation. This program assumes a product catalog and an online checkout.
Business benefits
Four ways your store earns more per order
Each result is measured in orders and margin from your own store data, beside the prediction we made before the change went live.
Ad money behind products that earn
We show what each product earns after discounts, refunds and ad spend, and move ad money toward the products that make money.
More orders from the same traffic
We find the pages, devices and checkout steps that lose paid visitors, and fix them in order of dollars lost.
Repeat buyers at full price
We stop emails and texts from sending codes to customers who would buy anyway, and time win-backs to each product's reorder window.
Ready for AI shopping assistants
We fill the product fields that ChatGPT, Google and Perplexity shopping need, so your top sellers can be shown.
Problems it fixes
Where online stores give margin away
Most store reports count sales and leave out what each sale cost. These three gaps keep money going to products, codes and listings that lose it.
Sales by product hide the loss
Your store reports sales by product. It leaves out the discount, the refunds and the ads behind each sale, so money keeps going to products that lose it.
Returns and discounts cut into margin
Free returns, stacked codes and loyalty points each cost margin. Each app reports the sales it claims and leaves out what it cost you.
better conversion for AI-referred traffic to US retail sites than for other traffic, per Adobe data
AI shopping skips incomplete products
Shopping assistants in ChatGPT and Google choose products from structured feeds. A missing barcode, a stale price or a small image leaves a product out, and no report shows the lost order.
How it runs
How we run your store checks
We connect Shopify, your ad accounts, Klaviyo and your returns and helpdesk apps once. After that, our team handles the checks, the changes and the monthly review.
- 01
We connect your store
Our team connects Shopify, your ad accounts, Klaviyo and your returns, loyalty and helpdesk apps. On the first night, our software loads up to 450 days of orders.
- 02
Our software checks nightly
Every night it checks products, stock, checkout, email flows, returns and feeds, and prices each problem from your own orders and product costs.
- 03
We act after you approve
Your account lead brings one proposed change per problem, such as a price, a flow segment or a feed fix. You approve it, then we make it.
- 04
We review results monthly
Each month we walk through orders, margin and repeat sales, what we changed and what each change measured against its prediction.
What is inside
Eight areas we check in your store
Products, promotions, email and SMS, checkout, returns, AI shopping, on-site search and support tickets each get their own nightly checks and proposed fixes.
01Product profit and promotionsWe show what each product earns after discounts, refunds and the ads that sold it, then point ad money at the products that earn.
Ad money and promotions go to the products that make money.
Checked every night
- Margin per product after cost, discounts, refunds and ad spend
- Advertised sizes and colors that sell out before the reorder lands
- Stock with no sale in 30 days and no ad support
- The discount depth at which each product stops making money
What our team does
- Move ad budget between product groups toward the ones that earn
- Plan a sale with its break-even discount before it starts
- Move dead stock to a clearance collection with ad support
What you get
- Every product ranked by profit after ads
- Each sale's predicted and actual result on record
- Price changes with a scheduled end and a revert
Free audit check: Product profit after ads check. Works with Shopify, Google Ads, Google Merchant Center, Meta (Facebook and Instagram) ads, QuickBooks, Xero.
02Email and SMS flow profitWe check your Klaviyo flows and campaigns against real orders, cut discounts sent to full-price buyers and measure what each flow adds.
Email brings customers back without handing margin to people who would buy anyway.
Checked every night
- Welcome and win-back emails sending codes to full-price buyers
- Customers in an email flow and a retargeting ad the same week
- Inactive and fake profiles that raise your Klaviyo bill
- Inbox delivery by provider, including spam complaints
What our team does
- Create segments that keep codes for customers who need them
- Set holdout groups to measure what each flow really adds
- Suppress inactive profiles and pause messages that lose margin
What you get
- Profit per flow message, matched to store orders
- Measured lift from each flow, beside Klaviyo's own figure
- Win-backs timed to each product's normal reorder window
Free audit check: Email flow margin check. Works with Klaviyo, Shopify, Meta (Facebook and Instagram) ads.
03Landing pages and checkoutWe follow each paid click to the order, find the pages, devices and checkout steps that lose buyers, and price each loss.
More orders from the traffic you already pay for.
Checked every night
- Ads sending traffic to a page that sells less than another
- Paid clicks that never load the page
- Checkout steps losing the most orders, mobile against desktop
- Discount codes leaked to coupon sites and browser extensions
What our team does
- Point ads at the page that converts better for that product
- Keep Google's automated Performance Max ads off pages that never sell
- Open a fix ticket for your developer with the evidence attached
What you get
- A click-to-order view by campaign, page and device
- Lost orders at each step, priced in dollars
- Each fix measured on store orders over 21 days
Free audit check: Paid click loss check. Works with Shopify, Google Analytics 4, Google Ads, Meta (Facebook and Instagram) ads.
04Loyalty, subscriptions and returnsWe net each loyalty, subscription and returns program's fees, credits and shipping against the sales it claims, and fix the ones that cost more.
Your retention programs earn more than they cost.
Checked every night
- Subscriptions lost because every payment retry failed
- Products returned far more often than your store average
- Points members hold, and the margin they will cost
- Orders claimed by two programs at once
What our team does
- Exclude high-return products from free returns
- Change a loyalty earn rate or a cancel offer
- Build Klaviyo lists of at-risk subscribers for recovery
What you get
- One profit and loss line for each program
- Return cost by product, fully counted
- The cost of each change before you approve it
Free audit check: Loyalty and returns cost check. Works with Shopify, Klaviyo, Recharge, Loop, Smile.io, Yotpo.
05Products ready for AI shoppingWe check each product against what ChatGPT, Google, Copilot and Perplexity shopping need, and fill the missing fields after you approve.
Your top sellers can appear when an AI assistant shops for your buyer.
Checked every night
- Missing barcodes, sizes, colors and categories on top products
- Feed prices and stock that no longer match your site
- Missing return, shipping and policy links
- Small images and products with too few photos
What our team does
- Write missing product fields to Shopify, showing each change first
- Send corrected prices and stock to Google Merchant Center
- Keep low-margin or low-stock products off AI shopping results
What you get
- A readiness score for each product on each assistant
- Gaps ranked by the sales at risk
- Orders from AI assistants tied to the fixes made
Free audit check: AI shopping readiness check. Works with Shopify, Google Merchant Center, Google Analytics 4.
06Email, text and mail costsWe compare email, SMS, push and direct mail on profit per send and consent, so each message goes out on the channel that pays.
Every message goes out on the channel that earns its cost.
Checked every night
- Sends that cost more than the margin on the orders they bring
- Top customers you can reach by email only, with no SMS consent
- Customers getting so many messages that opt-outs climb
- Direct mail orders measured against a holdout group
What our team does
- Pause sends on the channel that loses margin
- Set a weekly message cap per customer
- Start a consent flow asking email subscribers to opt in to texts
What you get
- Cost, revenue and margin per send for each channel
- Consent coverage for each channel and the overlaps
- Direct mail measured the same way as email
Free audit check: Email and SMS cost check. Works with Klaviyo, Attentive, Postscript, Shopify.
07On-site recommendations and searchWe judge your store's product recommendations, site search and bundles on margin and stock, and change what your store promotes after approval.
Your store features products that earn margin and are in stock.
Checked every night
- Upsell widgets pushing low-margin items into carts
- Featured products with only a few days of stock left
- Site searches that return nothing, with the sales they carry
- Bundles priced below the margin they need
What our team does
- Swap the products a widget promotes
- Add search synonyms so common searches find products
- Remove low-stock items from recommendations until restocked
What you get
- Margin and stock for every recommendation placement
- Holdout results showing which widgets add real orders
- A one-step revert on every change
Free audit check: On-site recommendation margin check. Works with Shopify, Klaviyo, Rebuy, Nosto.
08Support tickets and refundsWe read your helpdesk beside your orders and returns, and price the ticket topics that lead to refunds and the questions that lose sales.
Fewer refunds and fewer lost sales from unanswered product questions.
Checked every night
- Ticket topics followed by refunds, by product
- Questions asked before purchase that ended with no order
- Where-is-my-order tickets rising for one carrier
- AI chat replies that your staff had to correct
What our team does
- Add a sizing, care or shipping note to a product page
- Add an FAQ answer for questions that keep losing sales
- Pause the AI agent on a topic while its answers are fixed
What you get
- Support cost per order, by channel and topic
- Refund dollars traced to their ticket topic
- Product page fixes ranked by dollars
Free audit check: Refund-causing ticket topics check. Works with Gorgias, Shopify, Klaviyo, Loop.
Every month
Your store review, once a month
Your named US account lead walks you through orders, margin and repeat sales in plain English, with every change we made and its measured result.
- A plain-English store review with your named US account lead
- Product margin after ads, discounts and refunds, top and bottom ten
- Checkout and landing page losses found and fixed, in dollars
- Email and SMS profit per flow, with measured lift
- Returns, loyalty and subscription costs against the sales they claim
- AI shopping readiness for your top products, gaps ranked
What we measure
The store numbers we track
Profit per order
What each order leaves after product cost, discounts, shipping, fees and ad spend.
Paid visit to order rate
The share of paid visits that become orders, by page and device.
Repeat purchase rate
The share of customers who order again, and how many of them paid full price.
Return cost by product
What returns cost per product once labels, handling and credits are counted.
AI-referred orders
Orders from ChatGPT, Gemini, Perplexity and other assistants, month against month.
By industry
Which stores get the most from it
Online stores (D2C)
The core fit. Product margin, checkout, email, returns and AI shopping checks all apply.
See the plan Nebula for Auto parts retailersAuto parts retailers
Fitment and feed fields decide visibility, so AI shopping, merchandising and checkout checks matter most.
See the plan Nebula for Amazon and marketplace sellersAmazon and marketplace sellers
Fits sellers who also run their own store. Support, returns and margin are judged beside Amazon.
See the plan Industry hubEcommerce
Any online store with a catalog and checkout. Service businesses should start with another program.
See the planGoal packages that include it
Services our team uses
Other managed programs
Is this program right for a service business?
Mostly no. Store performance is built for online stores with a product catalog and checkout. Service businesses, practices, law firms and hotels usually get more from Pipeline and follow-up or Search and reputation.
Which store platforms do you work with?
Shopify is the main one. Our software also connects to WooCommerce and BigCommerce, along with Klaviyo, Attentive, Postscript and Gorgias.
Will you change prices or emails without asking?
No. A named person approves every price, discount, segment and page change first. Price changes respect the margin floor you set and can be reverted.
Do you replace Klaviyo or my returns app?
No. Your apps keep sending and running programs. We read them beside your orders, find what costs money and make approved changes inside them.
What if my product costs are not loaded?
We list the products missing a cost, largest sales first, and help you load them from QuickBooks, Xero or a spreadsheet. Margin figures are labeled until costs are in.
How much of my time does it take?
About one review call a month, plus approvals as findings come up. Each approval shows the change and its dollar effect, and most take a minute.
Find the orders your store is losing
Ask for your free marketing audit. We review your store, ads and search visibility and send the top fixes in writing, with no obligation.