Nebula for hospitality
More room nights and more revenue per guest, branded or independent
Done-for-you marketing for branded and independent hotels. We win local searches, group business and direct bookings, then report in room nights, commission saved and revenue per available room, which is room revenue divided by every room you have.
Opera shows 11 midweek nights next month below 60% occupancy, with no campaign running.
Branded and independent hotels need different plans. One hospitality team runs both and reports in hotel numbers.
Hospitality
Two kinds of hotel, two separate plans
Branded properties compete with nearby hotels within brand rules. Independents compete with OTAs for their own guests.
What you get
Results reported in hotel numbers
Room nights, group pipeline, commission saved and reviews, in the numbers your owners and GM already run on.
Reported in hotel numbers
Room nights, revenue per room against nearby hotels, direct share, commission saved and group pipeline. We report the numbers owners and GMs already run the hotel on.
More local and group business
Weddings, sports teams, corporate meetings and nearby events. We build the pages, ads and fast replies that bring that business to your property.
More bookings you keep
Every stay that books on your own website or by phone saves OTA commission. We show the savings every month.
Reviews handled every day
We reply to Google, Tripadvisor, Booking.com and Expedia reviews in your voice and send service issues to your GM the same day.
Problems we fix
Where hotels leave revenue behind
OTA commission, slow group replies and lost direct guests cost hotels every month. Each one has a fix we track.
of bookings at independent properties worldwide came through OTAs in 2024
OTAs take a big share of independent bookings
Independent hotels depend heavily on Booking.com and Expedia. Each OTA booking carries a commission, and the OTA keeps the guest's details for its own marketing.
Source: Cloudbeds, State of Independent Lodging Report 2025 (opens in a new tab)
rise in group RevPAR across the top 25 US hotel markets in 2024
Group business goes to the fastest reply
Planners send one request to several hotels and often book the first strong answer. Inquiries that sit for days go to the hotel down the road.
average value per booking on hotel websites, against $312 through OTAs, in SiteMinder's 2026 report
Direct guests are worth more per booking
Guests who book on a hotel's own website spend more per booking on average. Hotels without metasearch, hotel name search coverage and a quick booking engine lose many of them to OTAs.
Source: PhocusWire, reporting SiteMinder Hotel Booking Trends (2025 data) (opens in a new tab)
Why specialists
Why hotel specialists run your account
We plan in occupancy, average daily rate and RevPAR, and we know brand rules, OTA contracts and hotel systems.
We use your numbers
RevPAR, ADR, occupancy, revenue per room against nearby hotels, direct share and group pace. We plan and report in the numbers your owners and GM already track.
We know brand rules and OTA contracts
Branded properties need work that fits brand standards and approvals. Independents need care with OTA contract terms. We plan for both before we start.
We know hotel systems
Our software works with Opera, Cloudbeds, Mews and SiteMinder, plus Google, Meta and your email tools, so results come from your own bookings.
Bookings, groups and reviews, last 30 days
Today, 6:10amOTA commission58% of room nights came through Booking.com and Expedia, and commission paid was $9,400
$9,400Raise metasearch bidsGroup inquiries waiting4 wedding block requests waited more than 48 hours for a first reply
$14,200Route to salesUnanswered reviews12 Google and Tripadvisor reviews have no reply, and 4 mention street noise at night
12 reviewsDraft repliesPrograms and packages
Programs built for hotel revenue
Each program is run by your account lead on our monitoring software, with every change approved first.
Managed programs Used most by hospitality clients
Advertising management
Ad spend that brings paying customers, checked every night
Profit and reporting
Know what your marketing earned after every cost
Store performance
More orders and more profit per order, for online stores
Search and reputation
Get found on Google, Maps and AI, then get chosen
Creative and social
Fresh ads and posts, judged on the sales they bring
Pipeline and follow-up
Answer every lead, follow up every quote, win more work
Free, no obligation
A written audit, free for hotels
We review where your hotel loses direct bookings today and send you a written plan, ranked by what each fix is worth.
- Google Business Profile accuracy, photos, amenities and categories
- Your direct rate on Google and metasearch against the OTAs
- Rating, review count and reply speed against your competitive set
- Searches for your hotel's name and who wins them
- Local search visibility against nearby hotels, including sister properties
- Booking engine steps, speed and errors on a phone
Get your free audit
We confirm within one business day. No obligation.
Brand standards, contracts and guest consent
Hotels work under franchise agreements, OTA contracts and consent rules. We plan our work around each one from the first call.
- For branded hotels, we work within your brand's standards and approval process.
- We send creative and pages for brand review before they run, wherever your brand requires it.
- For independents, we read your OTA contract terms, including any rate parity clauses, before changing how direct rates display.
- Guest emails and texts go only to guests who agreed to receive them, with an easy way to opt out.
Do you work with both branded and independent hotels?
Yes. Branded properties get a plan built around local search, group sales, non-room revenue and reviews, within brand standards. Independents get a plan built around moving bookings from OTAs to direct. Each has its own page, metrics and team focus.
Will you change our brand website or reservation system?
No. For branded hotels, the brand website, reservation system and loyalty program stay as your brand runs them. We work within your brand's standards and approval process.
Do I have to replace my PMS or channel manager?
No. We work with the systems you already run, such as Opera, Cloudbeds, Mews and SiteMinder. Our software reads them every night to report on your bookings.
Is there a long contract?
No. Service is month-to-month with no setup fee. To cancel, tell your account lead. You keep the profiles, ad accounts, guest lists and content we created.
Is my ad budget separate from your fee?
Yes. Your ad and metasearch budget is paid straight to Google, Tripadvisor, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line.
Do you work with hotel groups that own several properties?
Yes. Each property gets its own profile, campaigns and reporting. Owners see each property's results and the group's totals in one dashboard.
Other industries
Other industries we work in
Win more room nights in your market
Ask for a free audit of your hotel's marketing. You get a written list of the top fixes and a review call, with no obligation.