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Nebula for car dealerships
Our team runs your inventory ads, search, reviews and service marketing. Our software reads your CRM and DMS every night, so you see your cost per car sold and approve each fix before it goes live.
286 service customers declined brake or tire work in CDK over 90 days and got no follow-up.
A lead report tells you who filled in a form. We show which sources sold cars and booked repair orders.
What you get
Four changes across your showroom and service drive, each one measured against your CRM and DMS.
Our software matches each lead in VinSolutions, DealerSocket or your CRM to the deal in your DMS. You see which campaigns sold cars and which only sent forms.
Vehicle ads update from your inventory feed every day. Sold units stop spending. Aged units and fresh trade-ins get more budget, so ad money follows the cars you need to move.
We market your fixed ops: recall outreach, declined-work follow-up, maintenance reminders and service search ads. Service gets its own budget and its own monthly count of booked ROs.
We track how fast your team replies to internet leads and calls, day and night. Slow replies show up with the deals at risk, and after-hours leads land on a callback list.
Problems we fix
We find these three problems again and again in dealer accounts. Each fix is traced to sold deals and repair orders.
Leads are counted on arrival, sales weeks later
Third-party sites and form fills count as leads the moment they arrive. Many never reply or buy elsewhere. Without a match to sold deals, budget keeps going to the sources that sell the fewest cars.
Share of 2025 car buyers who used dealership websites while shopping
Buyers compare cars on dealer sites and listing sites before they visit. Slow vehicle pages, missing photos and unclear prices send them to the next store. Your ads paid for those visits either way.
Source: Cox Automotive, 2025 Car Buyer Journey Study (opens in a new tab)
Service and parts sales at US franchised light-vehicle dealers in 2025, from more than 276 million repair orders
Fixed ops brings steady gross, yet most ad budget goes to new and used sales. Recall customers, declined repairs and lapsed service customers go quiet when no one follows up.
Source: NADA Data, 2025 full-year report (opens in a new tab)
How we help
One team runs every stage, in sales and in service, inside your OEM program rules.
We run vehicle listing ads from your live inventory feed, search ads by model, trim and payment, and conquest campaigns where your OEM rules allow. Budget goes to the units you need to move.
We tune your vehicle detail pages on the platform you already use: photos, price clarity, click-to-call and short forms. Fresh reviews after every delivery and RO build trust on Google.
We time every lead and call from arrival to first reply. After-hours shoppers get an instant text and a morning callback list, so more leads become test drives and service visits.
Each sold deal and repair order is traced to the ad, listing or page that brought it. Your monthly review shows cars sold, service ROs and cost per car sold, reconciled to your DMS.
Key moments
Tax refunds, month end, new model arrivals and recalls each change what shoppers want. We plan each one early and adjust your ads when stock or offers change.
When
Buyers with refunds shop for used cars and down payments. We raise used-inventory ads early and point them at units in the right price range.
When
When you have units to move, we shift budget to those models, update offers within your OEM rules and check lead response every day.
When
When new model-year units land, we build model pages and ads, and move budget away from units that have sold.
When
We reach owners in your service area with the recall notice and a booking link, and count how many book an RO.
What is included
Your plan is scoped to your market. These are the pieces most car dealers use.
Google vehicle ads built from your live inventory feed. Sold units drop out the same day, and budget shifts to the models, trims and aged units you choose.
Search ads for the model, trim and payment searches near your store, plus conquest campaigns on competing brands where your OEM program allows them.
We work on the dealer website you already have. Faster vehicle pages, clear pricing, click-to-call and shorter forms, each change measured on leads and appointments.
Recall outreach, declined-work follow-up, maintenance reminders and service search ads, with a monthly count of booked ROs and customer-pay totals.
Ads for trade-ins, auction buys and certified pre-owned units, weighted toward the units with the most days on your lot.
Every internet lead and call timed from arrival to first reply. A morning list shows the leads still waiting and the salesperson who owns each one.
Review requests sent after each delivery and service visit, with replies drafted for your approval on Google and the review sites you use.
Tearsheets, invoices and spend reports sorted by campaign, ready for you or your office to submit to your OEM co-op program.
Reporting
Your dashboard reads Google Ads or Google Merchant Center every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Cars sold and service ROs, last 30 days
Today, 6:10amListing site leadsOne listing site sent 112 leads that sold 3 cars, at $1,393 per car sold
$4,180Move budgetAfter-hours leads41 internet leads arrived after 9pm last week; 17 waited more than 12 hours for a first reply
17 leadsAssign callbacksDeclined service work286 customers declined brake or tire work in 90 days and got no follow-up
$38,600Start remindersAd spend divided by the cars sold that trace back to each campaign in your CRM and DMS.
Minutes from a new lead or call to the first real reply, by hour of day and by salesperson.
How many vehicle page visitors call, text or send a form. It shows when pages or prices lose shoppers.
Repair orders booked from service ads, reminders and recall outreach, with their customer-pay totals.
The share of your spend built to your OEM co-op rules, with the documents ready to submit.
Works with the systems you already use. We confirm each connection during your audit.
Recommended
Start with what you need most. Add more when the numbers say it is worth it.
Vehicle listing ads, search and conquest campaigns run from your live feed and judged on cars sold.
Leads matched to sold deals in VinSolutions, DealerSocket or your CRM, with response time tracked every day.
Google Business Profile, reviews and local search for every brand you carry and every service you offer.
Cost per car sold and service revenue from marketing, reconciled to your DMS each month.
Turn ad spend into leads that match sold deals in your CRM, and stop paying for sources that never sell.
Faster replies to internet leads and calls, with a daily list of the shoppers still waiting on your team.
Bring service customers back for maintenance, recalls and declined work, and ask every buyer for a review.
Free, no obligation
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
We confirm within one business day. No obligation.
Franchised dealers work under OEM advertising programs. We plan every campaign inside those rules, so your spend can qualify for co-op where your program allows it.
Questions
Cost, contracts, ownership and timing, answered plainly.
All questionsIt depends on your rooftop count, the channels we run, your inventory size and whether you add service marketing and lead response work. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.
No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.
You do. Your Google Ads, Meta, Google Business Profile, analytics and all content stay in your dealership's name. If you leave, you keep all of it, with its full history.
Your ad budget is paid directly to Google, Meta and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both numbers.
Your first findings arrive the morning after we connect your accounts, because our software loads up to 450 days of history on the first night. Fixes to wasted spend and slow lead response can show within weeks. Search and reviews build over several months. Each monthly review shows the progress.
Plan on a kickoff call and about an hour to grant access. After that, a monthly review of about 30 minutes and quick approvals when we propose a change. Your named US account lead handles the rest.
No. We work on the website you have now, on platforms such as Dealer.com or DealerOn, and alongside the vendors your OEM program requires. We cover the gaps they leave, such as service marketing, used inventory and lead response tracking.
Yes. Our software reads VinSolutions, DealerSocket, CDK and Reynolds and Reynolds where you grant access. It matches each lead to the deal or repair order it became, so cost per car sold comes from your records, not ad platform counts.
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