An electrician testing a circuit at an open breaker panel in a home garage

Nebula for electrical

More panel upgrades and EV chargers sold, on proof homeowners trust

We put your license, reviews and real job photos wherever homeowners look, run Local Services Ads and Google Ads by project type, and follow up every open estimate. You see which ads sold paid work.

More sold estimates Stronger review profile More repeat customers
Nebula dashboardChecked last night
Quiet estimates

19 panel upgrade and generator estimates in Housecall Pro are 14 days old with no follow-up logged.

$118,600in open estimatesStart follow-ups
Illustrative example, not a real client. Each change runs only after you approve it.

Homeowners check credentials before they let anyone near the panel. We put your license, reviews and real work in front of them first.

What you get

What changes for your electrical company

More sold projects, stronger reviews and repeat work, with the steps we take for each.

More estimates turned into sold work

Panel upgrades, EV chargers and generators are planned purchases. We follow up every open estimate with photos, financing and plain answers, so more homeowners say yes to you.

Trust shown before the first call

Your license number, insurance, years in business and real job photos appear on your site, profile and ads. Homeowners want proof before they let anyone near their electrical panel.

Local Services Ads that hold their place

Google ranks Local Services Ads partly on rating, review count and response time. We keep review requests going after every job and replies on every review.

Past customers who call you again

A homeowner who hired you for a tripped breaker may need a panel, an EV charger or a generator later. We stay in touch by email and text, so that call comes to you.

An electrician showing a young couple their new EV charger on the garage wall

Problems we fix

Why good electricians lose the estimate

Three problems we look for first in electrical marketing. Each fix is tracked to sold work.

Estimates go quiet after the site visit

A homeowner gets two or three quotes for a panel upgrade or a generator. The electrician who follows up with clear answers and financing often wins. Without a follow-up system, quotes sit open until the homeowner picks someone else.

74%

of consumers only care about reviews written in the last three months

Review requests stop and rankings slip

Requests fall off when the office gets busy. New reviews slow, the profile looks stale and your Local Services Ads lose ground to electricians with fresher feedback.

Source: BrightLocal, 2026 (opens in a new tab)

Homeowners cannot tell electricians apart

Many electrical sites look alike and hide the license number. Homeowners choose the company that shows credentials, real project photos and plain answers about permits and code. A generic site loses that comparison.

How we help

How a search becomes a sold project

We run each step for you, from the first ad to the final invoice.

1 · Get found

Show up for project and repair searches

Local Services Ads for electrical repair and installs, plus Google Ads split by panel upgrades, EV chargers, generators, rewiring and service calls. Every city you serve gets its own page.

4 · Know what is working

See sold work by source and project

Our software matches each estimate and invoice in your field service software to its source. You see close rate, average ticket and cost per sold job for each project type.

Key moments

Ready for outages, storms and new EVs

Electrical work rises after outages and storms, with new EV purchases and during home sales. We prepare campaigns for each one before it starts.

  1. 1

    When

    After a power outage

    We push generator and transfer switch campaigns in the affected areas, post outage guidance on your Google profile and follow up every open generator estimate.

  2. 2

    When

    EV charger demand

    When EV charger searches rise in your area, we raise charger budgets, refresh install photos and remind past customers that you install home chargers.

  3. 3

    When

    Storm season

    Lightning and surge damage calls rise. We promote surge protection and repair service, and our answering team books urgent no-power calls after hours.

  4. 4

    When

    Home sale season

    Spring and summer home sales bring inspection repair lists. We run campaigns for inspection fixes and older-home rewiring, and give local real estate agents an easy referral page.

What is included

Every part of your electrical plan

Your plan is scoped to your market. These are the pieces most electrical contractors use.

  1. Google Ads split by project type

    Separate campaigns for panel upgrades, EV charger installs, whole-home generators, rewiring and repair calls. Each has its own budget, keywords and landing page.

  2. License and credentials on display

    Your license number, insurance, certifications and years in business appear on your website, Google profile and ads, in the places homeowners check before they call.

  3. Local Services Ads management

    Profile setup and verification, job type and service area settings, a weekly lead review and disputes for leads that do not qualify.

  4. Estimate follow-up sequences

    Texts and emails at set intervals after each estimate, with financing, photos of similar jobs and answers to common questions. Your estimator gets a daily list of who to call.

  5. Pages that answer homeowner questions

    Plain pages on when a panel upgrade is needed, what an EV charger install involves, how generators are sized and what permits cover. They build trust and show up in search and AI answers.

  6. Review requests by electrician

    Requests go out when each job closes. Reviews that name an electrician are shared with that person, and every review gets a reply you approve.

  7. Past customer outreach

    Seasonal emails and texts to past customers about safety inspections, surge protection, EV chargers and generators, with an easy way to refer a neighbor.

  8. Monthly review with your account lead

    Sold estimates, close rate, average ticket, reviews added and cost per sold job, explained in plain English, with the plan for next month.

Reporting

The numbers that show what sold

Your dashboard reads Housecall Pro or ServiceTitan every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.

How we track your results

Estimates and sold jobs, last 90 days

Today, 6:10am
Sold jobs, 90 days96+17% vs. start
Cost per sold job$212−$58 vs. start
Estimate close rate44%+9 points

Open estimates19 panel upgrade and generator estimates in Housecall Pro are open after 14 days with no follow-up logged.

$118,600Start follow-ups

Review velocityNew Google reviews dropped from 16 to 4 a month after review requests stopped in July.

12 reviewsRestart requests

Campaign mixEV charger ads spent $2,640 for 3 sold installs, $880 each against your $500 target. Panel ads hit $210.

$1,140Shift budget
Illustrative example built for a made-up account. Not a real client's results and not a forecast of yours. Each change runs only after you approve it.

Estimate close rate

How many estimates turned into sold work, by project type and by lead source.

Cost per sold job

Ad spend divided by sold jobs, for panels, EV chargers, generators, rewiring and service calls.

Average ticket

What a typical job is worth once invoiced, tracked month to month and by project type.

New reviews per month

How many reviews you added and how recent they are. Rating and review count both affect Local Services Ads ranking.

Repeat and referral jobs

Jobs from past customers and the neighbors they sent, the lowest-cost work you can book.

Works with the systems you already use. We confirm each connection during your audit.

Housecall ProServiceTitanJobberWorkizGoogle AdsLocal Services AdsGoogle Business ProfileGoogle Analytics 4CallRailQuickBooks

Free, no obligation

A free audit for your electrical company

We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.

  • License number and credentials on your site, profile and ads
  • Local Services Ads verification, job types and review standing
  • Google Ads split by panel, EV charger, generator and repair
  • Review count, recency and replies against nearby electricians
  • Project pages that answer permit, code and cost questions
  • Whether AI assistants recommend you for electrical project questions
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.

Get your free audit

We confirm within one business day. No obligation.

Compliance

License numbers on your marketing

Several states require electrical contractors to show their license number in advertising. We build that into every ad, page and profile we manage for you.

  • Texas requires advertising by electrical contractors to include the contractor's name and license number, with a few narrow exceptions.
  • California requires contractors to show their license number in all forms of advertising, including website content and truck lettering.
  • We check your state's rules during onboarding and add your license number wherever it is required.
  • We only describe work as permitted or inspected when you confirm a permit and inspection apply to that job.

Questions

Questions electricians ask us most

Cost, contracts, ownership and timing, answered plainly.

All questions
What decides the cost of marketing for an electrical company?

Cost depends on how many cities you serve, how competitive panel, EV charger and generator searches are, how many locations you run and which services you need. Ad budget is separate and paid to Google and Meta from your own accounts. A written quote comes with your free audit if you ask for one.

Am I locked into a contract?

No. Service is month-to-month with no setup fee. You can cancel at the end of any month and keep everything we built.

Who owns my accounts and website?

You do. Your website, domain, ad accounts, analytics, Google Business Profile and all content are in your name. If you leave, they all stay with you.

How do ad spend and your fee work?

Your ad budget is paid directly to Google, Meta and other platforms from your own accounts. Our fee is separate and shown on its own line, so you always know what went to ads.

When will I see results?

Estimate follow-up and review requests can show results in the first month. Ads usually need 30 to 60 days of data to settle. Project pages and map rankings build over 3 to 6 months. We cannot promise rankings or a set number of jobs, and your monthly review shows what actually changed.

How much time do I need to give this?

About an hour for kickoff and a few logins, including your license details. After that, you approve changes by email or text and join a monthly review with your account lead.

Do you follow up on my estimates for me?

Yes. When an estimate is created in your field service software, a follow-up sequence you approved starts on its own. Texts and emails go out at set intervals with financing, photos and answers. Your estimator gets a daily list of homeowners who opened them, so calls go to the ones closest to a decision.

Can you help with Local Services Ads for electricians?

Yes. We set up and verify your profile, choose the job types you want, set your service area and hours, and review leads every week. We dispute leads that do not qualify. Google ranks these ads partly on your rating, review count and responsiveness, so we keep reviews coming and response times short.

Sell more of the projects you quote

Ask for your free marketing audit. We review your license display, reviews, ads and estimate follow-up, then send the top fixes in writing.

Written audit in 3 business daysNo obligationMonth-to-month