1 · Get found
Reach buyers on the channels that pay
We run Google, Meta, TikTok and Pinterest ads with budget set by profit per order. Product data stays complete for Google Shopping and AI shopping assistants.
Nebula for online stores and D2C brands
More profit per order and more orders, counted in Shopify
Our team runs your ads, email, SMS and store. Each night our software checks every ad platform's claims against your real Shopify orders and margin, so budget goes to the products and campaigns that earn a profit.
Profit per order Real store orders More repeat buyers
Nebula dashboardChecked last night
Discount leak
Welcome email 2 in Klaviyo sent 15% off to about 1,600 subscribers who usually pay full price.
$2,150in margin given awayExclude full-price buyers
Illustrative example, not a real client. Each change runs only after you approve it.
Ad platforms report sales and ROAS. We report what each order leaves after costs, fees and discounts.
What you get
What changes for your margin
Four changes that raise profit per order, starting with order counts you can trust.
Ad spend judged on real orders
Meta and Google each claim credit for the same sale. Our software counts each Shopify order once and shows how far each platform's claim runs past it.
Targets set from your margin
Each product has its own break-even return after cost of goods, shipping, discounts and fees. Campaigns get targets that keep them profitable, product by product.
Email and SMS that keep margin
We run Klaviyo, Attentive or Postscript flows and find the codes that go to buyers who would pay full price anyway. You keep the margin on orders you already had.
Ready for AI shopping assistants
We fill missing product data such as GTINs, sizes and categories, so ChatGPT, Google and other assistants can show your products when buyers ask for them.
Problems we fix
Where stores sell more and keep less
Three problems that hide in platform reports. Each one shows up once every order is priced after its real costs.
Ad platforms claim more sales than you made
Each platform credits a sale to its own ad. Add the claims together and they can pass your real order count. Budget then flows to the channel that claims the most, often remarketing to buyers who were already coming back.
A healthy ROAS can still lose money
ROAS is the sales each ad dollar brings back. A product that keeps half its price breaks even at a ROAS of 2. One that keeps a quarter needs 4. One target across both loses money on the second.
Loyal buyers get discounts they do not need
Welcome, win-back and cart flows often send a code to everyone. Loyal customers learn to wait for it, and email reports count their orders as email revenue.
How we help
From first ad to repeat order
One team runs your ads, creative, store and email, and judges each one on profit per order.
2 · Get chosen
Show the product that wins the order
Fresh ad creative, clear product pages and reviews for the products that sell at a profit. We test new ads before the current ones wear out.
3 · Get ordered
Turn more visits into orders
We find where paid visitors drop between the click and checkout, by page and device, and fix the pages that lose the most orders. Email and SMS flows bring back carts and repeat buyers.
4 · Know what is working
Profit per order, not platform claims
Every campaign, product and email is priced after cost of goods, shipping, discounts, refunds and fees. You see what each one earned on your dashboard and in your monthly review.
Key moments
Big weeks, planned on profit
Launches, Black Friday, low stock and slow January each call for a different plan. We set offers, stock and budget ahead of each one.
- 1
When
Product launch
We build the ads, product page and launch emails, then check real orders daily and move budget to the angles that sell.
- 2
When
Black Friday week
We set discount depth by product margin, cap spend on items close to selling out and send codes only to buyers who need one.
- 3
When
A bestseller runs low
Ads on that variant pause before it sells out, and budget moves to products with stock. Ads resume when the restock lands.
- 4
When
Slow January
We focus on repeat buyers and win-back flows timed to each product's reorder window, so revenue comes in without deep discounts.
What is included
The work inside your store plan
Your plan is scoped to your market. These are the pieces most online stores and D2C brands use.
Google and Meta ad management
Search, Shopping, Performance Max and Meta campaigns, with budget moved to the products and audiences that bring profit.
Platform claims checked against Shopify
Every night each platform's claimed purchases are matched to your real orders. The gap is shown in dollars by platform and campaign.
Break-even targets by product
Return targets set from each product's margin after cost of goods, shipping, discounts and fees, applied when you approve.
Email and SMS flows
Welcome, cart, post-purchase, win-back and reorder flows in Klaviyo, Attentive or Postscript, judged on store orders and margin.
Landing page and checkout fixes
Pages and checkout steps that lose paid visitors are found, priced in lost orders and fixed by our team.
Ad creative refresh
New static and video ads before current ones wear out, built from what is selling and tested on real orders.
Ads that follow your stock
Ads pause before a variant sells out and resume when stock returns. Slow-moving stock gets ad support, so less cash sits on shelves.
AI shopping readiness
Missing GTINs, variant attributes, categories and policy links filled in Shopify, so AI assistants and Google can list your products.
Reporting
Numbers that start with your orders
Your dashboard reads Shopify or Google Ads every night and matches each job to the ad, listing or call that started it. Your account lead walks you through it every month.
Store orders and ad spend, last 30 days
Today, 6:10amOrders, 30 days6,310+12% vs. start
Profit per order$18.70+$2.90 vs. start
New customer cost$34−$9 vs. start
Meta over-claimMeta claimed 318 purchases; Shopify recorded 204 orders with a Meta touch
$7,410Review budgetLosing ad setA prospecting ad set reports ROAS 2.6, but the products it sells break even at 2.9
$1,040Raise ROAS goalDiscount leakWelcome email 2 sent 15% off to about 1,600 subscribers who usually buy at full price
$2,150Exclude full-price buyersProfit per order
What each order leaves after cost of goods, shipping, discounts, refunds, fees and ad spend.
New customer cost
Ad spend divided by first-time buyers in Shopify. It tells you what growth really costs.
Platform over-claim
How far each platform's claimed sales run past the orders your store recorded.
Repeat purchase rate
The share of customers who order again within your product's normal reorder window.
Email profit after discounts
Store-matched revenue and margin from each flow, after the codes it handed out.
Works with the systems you already use. We confirm each connection during your audit.
ShopifyGoogle AdsMeta (Facebook and Instagram) adsTikTokPinterestGoogle Analytics 4Google Merchant CenterKlaviyoAttentivePostscript
Recommended
Good first programs for online brands
Start with what you need most. Add more when the numbers say it is worth it.
Managed programs Run for you by your account lead
Advertising management
Google, Meta, TikTok and Pinterest ads run on profit per order, with stock-aware pausing.
Profit and reporting
Platform claims checked against store orders, and break-even targets set from each product's margin.
Store performance
Landing pages, checkout, email and SMS flows and AI shopping readiness, judged on orders.
Creative and social
Fresh ad creative and social content, tested on store orders before current ads wear out.
Goal packages Bundled around one result
Grow online sales
More orders and more profit per order, with every ad dollar judged on real Shopify orders.
Keep customers coming back
Repeat buyers from email and SMS flows that protect margin instead of handing out codes.
Get a website that sells
Faster product pages and a checkout that keeps more of the paid visitors you bring in.
Free, no obligation
A free audit of your ads and store
We review where your shop loses booked jobs today and send you a written plan, ranked by what each fix is worth.
- Platform-claimed sales against your real Shopify orders
- Break-even return by product against current campaign targets
- Email and SMS flows, discount depth and list health
- Product page and checkout speed on mobile
- Product data for Google Shopping and AI shopping assistants
- Competitor ads, offers and search visibility
1. Send the formAbout two minutes.
2. We reviewYour marketing and your top three competitors.
3. Get your planWritten audit within 3 business days.
Get your free audit
We confirm within one business day. No obligation.
Questions
Questions D2C brands ask us early
Cost, contracts, ownership and timing, answered plainly.
All questionsWhat does D2C marketing cost with Nebula?
It depends on how many ad channels we run, whether we manage email and SMS, how much creative you need and how much store work is involved. We do not publish prices. After the free audit you get a written quote with each item listed. Your ad budget stays separate from our fee.
Is there a long contract?
No. Service is month-to-month with no setup fee. You can cancel and keep everything we built for you.
Who owns the store and ad accounts?
You do. Your Shopify store, domain, ad accounts, Klaviyo, analytics and all creative stay in your name. If you leave, you keep all of it, with its full history.
How does ad spend work next to your fee?
Your ad budget is paid directly to Google, Meta, TikTok and other platforms from your own accounts. Our fee is billed separately and shown on its own line, so you always see both numbers.
How soon will we see results?
Your first findings arrive the morning after we connect your accounts, because our software loads up to 450 days of history on the first night. Cutting money-losing campaigns and discount leaks can show within weeks. Creative, search and retention work builds over several months. Each monthly review shows the progress.
How much of my time does this take?
Plan on a kickoff call and about an hour to grant access. After that, a monthly review of about 30 minutes, quick approvals when we propose a change and sign-off on new creative. Your named US account lead handles the rest.
Do you work only with Shopify stores?
Most of the brands we work with run on Shopify. We also work with WooCommerce and BigCommerce stores. The same checks apply: ad claims matched to real orders and every product priced after its costs.
Do I need to install a new tracking pixel?
No. Our software reads your ad accounts, your store's orders and Google Analytics 4 and reconciles them each night. If your current tracking has gaps, such as missing UTM tags, we show where and fix them with your approval.
Also in ecommerce
Other ecommerce we serve
Keep more of every order
Ask for a free audit of your ads, email and store. You get a written list of the top fixes in priority order, with no obligation.