Every ad dollar judged on paying customers, checked every night

Checked every night

• Search terms that spent money for 90 days with no sale behind them
• Keywords and ads that keep spending without a single lead or order
• Budgets running ahead of the monthly plan, campaign by campaign
• Broken ads, dead landing pages and tracking that stopped reporting

What our team does

• Add negative keywords, the searches your ads should never show for
• Pause weak campaigns and move their budget to the ones that sell
• Turn search terms that sold into keywords we bid on directly

What you get

• A ranked list of wasted spend, priced in dollars
• Each change with its predicted and measured saving
• Google, Meta and Microsoft ads in one view

Checked every night

• Share of each partner code's orders from customers who bought before
• Codes that leaked onto coupon and deals sites
• Margin left per partner after discount, commission and product cost
• Return and cancellation rates per partner against your store average

What our team does

• Limit a partner code to first orders only
• Lower a code's discount or switch it off in Shopify
• Hold commission on refunded, canceled or flagged orders

What you get

• Margin kept by each creator and affiliate
• A renew, change or stop call before each renewal
• A record of every code change and its result

Checked every night

• Products advertised below break-even, the point where ads stop paying back
• Ads still running while another seller holds the Buy Box
• Advertised products that will run out of stock during the campaign
• Amazon fee charges that differ from the fees Amazon estimated

What our team does

• Lower bids or pause targets on products that lose money
• Add negative keywords for Amazon searches that never sold
• Pause ads until stock or the Buy Box returns

What you get

• Profit per advertised product, keyword by keyword
• A list of fee overcharges you can claim back
• Amazon and your own store on one profit basis

Checked every night

• Orders credited to ads where the buyer never saw an ad
• Campaigns on pace to overspend the monthly plan
• Margin left after referral fees and TikTok creator commissions
• Retailer setting changes made to your account without notice

What our team does

• Change a campaign budget, bid or target return
• Pause campaigns that earn less than they cost
• Move budget from the weakest retailer to the strongest

What you get

• Spend, claimed sales and real orders for each retailer
• Month-end overspend warnings while there is time to act
• A record of each budget change and its result

Checked every night

• Days of stock left on every advertised product and size
• Ads still running on items that are out of stock today
• Purchase orders past their delivery date with no stock received
• Products with months of stock and no ads behind them

What our team does

• Pause ads on an item before it sells out, unless stock arrives first
• Restart ads with the original settings when stock returns
• Raise budget or add feed labels for slow-moving stock

What you get

• Ad spend at risk on low-stock items, in dollars
• Cash held in overstock with no ad support
• Weekend and holiday pauses handled without manual checks

Checked every night

• Each video channel's reported return beside sales in the areas it ran
• Google video ad spend on Gmail and Display placements with no sales
• Budgets set too low for Google's own delivery guidance
• Brand safety settings and excluded content on each account

What our team does

• Change YouTube budgets, cost targets and placement controls
• Pause video ads that draw views and no sales
• Shift budget between YouTube and streaming TV on measured return

What you get

• Spend and real return for each video channel
• Area-by-area test results with a confidence level
• A plain answer on whether video is paying back

Checked every night

• Products missing size, color or barcode fields that assistants rely on
• Assistant ad links missing tracking tags, so orders would go uncounted
• Brand facts that conflict across your site, feed and listings
• Rule changes on assistant ad programs that affect your account

What our team does

• Fix missing product fields in Google Merchant Center
• Add tracking tags to every assistant ad link
• Adjust budget from the orders each assistant brought

What you get

• Spend, visits and orders for each AI assistant
• New and repeat buyers split on every result
• A readiness list before you spend on placements

Checked every night

• Changes made by Google auto-apply, Meta automation, rules and scripts
• Keywords Google added on its own, and the sales they brought
• Bid target and budget changes that nobody on our team made
• Which auto-apply settings are switched on in each account

What our team does

• Reverse a costly platform change and restore the prior setting
• Switch off auto-apply types that cost you money
• Dismiss Google suggestions that would raise spend without adding sales

What you get

• A permanent log of every account change and who made it
• The dollar cost or gain of each automatic change
• A clear split between our changes and the platform's

Checked every night

• New-customer ad spend reaching people who already buy from you
• Customer lists that have not refreshed in 90 days
• Uploads that failed or matched too few people
• Past customers due for a return visit, service or reorder

What our team does

• Push fresh customer lists to Google, Meta and Klaviyo
• Exclude current customers from new-customer campaigns
• Build win-back lists of lapsed high-value customers

What you get

• The last refresh date on every customer list
• New-customer spend saved by exclusion lists, in dollars
• Consent rules applied before any upload. Not used for healthcare or legal clients.