Advertising management
Search and social ad management
We run your Google and Meta ads, find the clicks that never become a job, booking or order, and cut them.
More of your ad budget goes to the searches and audiences that bring paying customers.
What it checks, what we do, what you get
Checked every night
- Search terms that spent money for 90 days with no sale behind them
- Keywords and ads that keep spending without a single lead or order
- Budgets running ahead of the monthly plan, campaign by campaign
- Broken ads, dead landing pages and tracking that stopped reporting
What our team does
- Add negative keywords, the searches your ads should never show for
- Pause weak campaigns and move their budget to the ones that sell
- Turn search terms that sold into keywords we bid on directly
What you get
- A ranked list of wasted spend, priced in dollars
- Each change with its predicted and measured saving
- Google, Meta and Microsoft ads in one view
Free audit check: Wasted ad spend check. Works with Google Ads, Local Services Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, TikTok, Pinterest, Google Merchant Center, Shopify. Best for: every industry.
Advertising management
Creator and affiliate payouts
We price every influencer code and affiliate link after discount and commission, and flag payouts on customers you already had.
You pay partners for new customers and stop paying for orders you would have had.
What it checks, what we do, what you get
Checked every night
- Share of each partner code's orders from customers who bought before
- Codes that leaked onto coupon and deals sites
- Margin left per partner after discount, commission and product cost
- Return and cancellation rates per partner against your store average
What our team does
- Limit a partner code to first orders only
- Lower a code's discount or switch it off in Shopify
- Hold commission on refunded, canceled or flagged orders
What you get
- Margin kept by each creator and affiliate
- A renew, change or stop call before each renewal
- A record of every code change and its result
Free audit check: Partner code check. Works with Shopify, impact.com, Refersion, UpPromote, GRIN. Best for: Online stores (D2C).
Advertising management
Amazon ad profit checks
We check every advertised Amazon product after Amazon's fees and your product cost, and cut the ads that lose money.
Your Amazon ads earn profit after fees and product cost.
What it checks, what we do, what you get
Checked every night
- Products advertised below break-even, the point where ads stop paying back
- Ads still running while another seller holds the Buy Box
- Advertised products that will run out of stock during the campaign
- Amazon fee charges that differ from the fees Amazon estimated
What our team does
- Lower bids or pause targets on products that lose money
- Add negative keywords for Amazon searches that never sold
- Pause ads until stock or the Buy Box returns
What you get
- Profit per advertised product, keyword by keyword
- A list of fee overcharges you can claim back
- Amazon and your own store on one profit basis
Free audit check: Amazon break-even check. Works with Amazon Ads and Seller Central, Shopify, Google Ads, Meta (Facebook and Instagram) ads. Best for: Amazon and marketplace sellers, Online stores (D2C), Auto parts retailers.
Advertising management
Walmart and TikTok Shop ads
We check what Walmart and TikTok Shop ads claim they sold against your real orders, and move budget to the retailer that earns it.
You pay retailers for the sales their ads caused.
What it checks, what we do, what you get
Checked every night
- Orders credited to ads where the buyer never saw an ad
- Campaigns on pace to overspend the monthly plan
- Margin left after referral fees and TikTok creator commissions
- Retailer setting changes made to your account without notice
What our team does
- Change a campaign budget, bid or target return
- Pause campaigns that earn less than they cost
- Move budget from the weakest retailer to the strongest
What you get
- Spend, claimed sales and real orders for each retailer
- Month-end overspend warnings while there is time to act
- A record of each budget change and its result
Free audit check: Retailer sales claims check. Works with Walmart Connect, TikTok, Shopify, Amazon Ads and Seller Central. Best for: Amazon and marketplace sellers, Online stores (D2C).
Advertising management
Ads matched to your stock
We match your ads to your stock, pause ads on items about to sell out, and put ad support behind stock that sits unsold.
You stop paying for clicks on sold-out items and free cash held in slow stock.
What it checks, what we do, what you get
Checked every night
- Days of stock left on every advertised product and size
- Ads still running on items that are out of stock today
- Purchase orders past their delivery date with no stock received
- Products with months of stock and no ads behind them
What our team does
- Pause ads on an item before it sells out, unless stock arrives first
- Restart ads with the original settings when stock returns
- Raise budget or add feed labels for slow-moving stock
What you get
- Ad spend at risk on low-stock items, in dollars
- Cash held in overstock with no ad support
- Weekend and holiday pauses handled without manual checks
Free audit check: Ads on low stock check. Works with Shopify, Google Ads, Google Merchant Center, Meta (Facebook and Instagram) ads, TikTok. Best for: Online stores (D2C), Auto parts retailers.
Advertising management
YouTube and streaming TV ads
We put your YouTube and streaming TV ads in one view and check what each one claims against your real sales.
Video budget goes to the channels that move your sales, measured from your own records.
What it checks, what we do, what you get
Checked every night
- Each video channel's reported return beside sales in the areas it ran
- Google video ad spend on Gmail and Display placements with no sales
- Budgets set too low for Google's own delivery guidance
- Brand safety settings and excluded content on each account
What our team does
- Change YouTube budgets, cost targets and placement controls
- Pause video ads that draw views and no sales
- Shift budget between YouTube and streaming TV on measured return
What you get
- Spend and real return for each video channel
- Area-by-area test results with a confidence level
- A plain answer on whether video is paying back
Free audit check: Video ad spend check. Works with YouTube, Google Ads, MNTN, Roku Ads Manager, Shopify. Best for: Car dealerships, Online stores (D2C), Branded hotels, Personal injury law.
Advertising management
Ads inside AI assistants
We get your products ready for ads in ChatGPT and Google AI Mode, tag every link and measure the orders each assistant brings.
You test AI assistant ads with a clear read on the orders they bring.
What it checks, what we do, what you get
Checked every night
- Products missing size, color or barcode fields that assistants rely on
- Assistant ad links missing tracking tags, so orders would go uncounted
- Brand facts that conflict across your site, feed and listings
- Rule changes on assistant ad programs that affect your account
What our team does
- Fix missing product fields in Google Merchant Center
- Add tracking tags to every assistant ad link
- Adjust budget from the orders each assistant brought
What you get
- Spend, visits and orders for each AI assistant
- New and repeat buyers split on every result
- A readiness list before you spend on placements
Free audit check: AI assistant ad readiness check. Works with Google Merchant Center, Google Ads, Google Analytics 4, Shopify. Best for: Online stores (D2C), Auto parts retailers.
Advertising management
Ad platform change log
We record every change Google, Meta and outside tools make to your ad accounts, name who made it and price what it cost.
You know what the ad platforms changed in your accounts and what it cost you.
What it checks, what we do, what you get
Checked every night
- Changes made by Google auto-apply, Meta automation, rules and scripts
- Keywords Google added on its own, and the sales they brought
- Bid target and budget changes that nobody on our team made
- Which auto-apply settings are switched on in each account
What our team does
- Reverse a costly platform change and restore the prior setting
- Switch off auto-apply types that cost you money
- Dismiss Google suggestions that would raise spend without adding sales
What you get
- A permanent log of every account change and who made it
- The dollar cost or gain of each automatic change
- A clear split between our changes and the platform's
Free audit check: Google auto-apply changes check. Works with Google Ads, Meta (Facebook and Instagram) ads, Shopify. Best for: every industry.
Advertising management
Customer lists for ads
We build ad audiences from your own customer records, keep them fresh and stop paying to show new-customer ads to current customers.
Your ads reach new buyers and past customers worth winning back.
What it checks, what we do, what you get
Checked every night
- New-customer ad spend reaching people who already buy from you
- Customer lists that have not refreshed in 90 days
- Uploads that failed or matched too few people
- Past customers due for a return visit, service or reorder
What our team does
- Push fresh customer lists to Google, Meta and Klaviyo
- Exclude current customers from new-customer campaigns
- Build win-back lists of lapsed high-value customers
What you get
- The last refresh date on every customer list
- New-customer spend saved by exclusion lists, in dollars
- Consent rules applied before any upload. Not used for healthcare or legal clients.
Free audit check: Customer list freshness check. Works with Google Ads, Meta (Facebook and Instagram) ads, Klaviyo, Shopify. Best for: HVAC, Plumbing, Electrical, Roofing, Garage door, Pest control, Branded hotels, Boutique hotels, Car dealerships, Auto parts retailers, Online stores (D2C), Amazon and marketplace sellers.
Profit and reporting
Profit by campaign and product
We take product cost, discounts, refunds, shipping and fees out of every order and show which campaigns and products lose money.
You see which ads and products make money after every cost.
What it checks, what we do, what you get
Checked every night
- Campaigns that hit their ad return target and still lose money
- Shipping charged to customers against what the carrier billed you
- Products with no recorded product cost, largest sales first
- Orders that lost money after discount, shipping and payment fees
What our team does
- Set each campaign's ad return target from its product margin
- Pause or cap campaigns that lose money after costs
- Correct product costs in Shopify after you confirm them
What you get
- Profit by campaign, product and month, after every cost
- The break-even point for each campaign, in plain numbers
- A monthly profit report that matches QuickBooks or Xero
Free audit check: Missing product cost check. Works with Shopify, PayPal, Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, QuickBooks, Xero. Best for: Online stores (D2C), Auto parts retailers, Amazon and marketplace sellers.
Profit and reporting
Ad spend versus real orders
We check the sales each ad platform claims against the orders your store actually recorded, and show the gap in dollars.
Budget decisions rest on real orders, each counted once.
What it checks, what we do, what you get
Checked every night
- Sales each platform claims beyond the orders your store recorded
- Orders claimed by two or more platforms at once
- Paid visits arriving with no tracking tags, by campaign
- Retargeting ads, shown to past visitors, against what tests measured
What our team does
- Reset ad return targets to what the ads really caused
- Shift budget between channels toward the measured return
- Fix the tracking tags on campaigns that lost them
What you get
- Each platform's claim beside your real orders
- Marketplace, in-store and direct orders kept out of ad credit
- A weekly view of over-claimed sales, in dollars
Free audit check: Ad platform sales claims check. Works with Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, TikTok, Pinterest, Shopify, Google Analytics 4. Best for: Online stores (D2C), Auto parts retailers.
Profit and reporting
Cash and ad budget planning
We read your books, payouts and ad bills, then state what you can spend on marketing this month and still hold your cash reserve.
You grow with a marketing budget your cash can carry.
What it checks, what we do, what you get
Checked every night
- Weeks of cash on hand after payroll, rent and bills
- Payouts and deposits arriving later than scheduled
- Large bills due before the payout that funds them
- How many days each ad channel takes to pay back its cost
What our team does
- Set a monthly spending ceiling for each ad channel
- Hold a planned budget increase when cash runs short
- Flag bills that could move a week to protect cash
What you get
- One monthly figure for safe marketing spend
- A 13-week cash forecast with a slow-sales case
- A weekly cash summary in plain English
Free audit check: Monthly spend capacity read. Works with QuickBooks, Xero, Shopify, PayPal, Amazon Ads and Seller Central, Google Ads, Meta (Facebook and Instagram) ads. Best for: every industry.
Profit and reporting
What each ad dollar adds
We measure what each ad channel adds to your sales, show where the next dollar stops paying, and confirm it with area tests.
You stop adding budget where it no longer brings new sales.
What it checks, what we do, what you get
Checked every night
- The return on the next dollar in each channel at today's spend
- Channels past the point where more spend brings little extra
- Whether a planned test has enough volume for a clear answer
- Test results that disagree with what the platform claims
What our team does
- Move weekly budget from saturated channels to ones with room
- Run an area holdout test, pausing ads in some regions
- Restore the paused spend when the test ends
What you get
- A weekly verdict for each channel: room to grow or saturated
- The cost of each test, shown before it starts
- Test results that correct your other reports
Free audit check: Ad channel saturation check. Works with Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, TikTok, Shopify, Google Analytics 4. Best for: Online stores (D2C), Auto parts retailers, Car dealerships, Branded hotels.
Profit and reporting
Discount and markdown checks
We price every discount code, sale and markdown by the margin it gives away, and propose price changes above a floor you set.
Discounts go to customers who need them, and slow stock clears with margin kept.
What it checks, what we do, what you get
Checked every night
- Codes used mostly by customers who already paid full price
- Orders where stacked discounts fell below your minimum margin
- Slow products holding more weeks of stock than you want
- Sales that pulled orders forward instead of adding new ones
What our team does
- Limit a code to first orders or switch it off
- Schedule a markdown with an end date and the old price back
- Change a price in Shopify, never below your margin floor
What you get
- Margin given away by each code, in dollars
- A margin read on every sale once it ends
- One-click restore of any earlier price
Free audit check: Discount code cost check. Works with Shopify, Google Merchant Center. Best for: Online stores (D2C), Auto parts retailers.
Profit and reporting
Price and shipping tests
We test a new price, free-shipping threshold or offer on part of your traffic and judge it on profit per visitor.
You change prices after a test shows they earn more profit.
What it checks, what we do, what you get
Checked every night
- Profit per visitor for each price being tested
- Test prices losing money past the limit you set
- Stock running out faster under one test price
- Refunds and returns that arrive after a test ends
What our team does
- Launch a price, free-shipping threshold or offer test
- Pause a losing test price before it costs more
- Adopt the winning price, all at once or step by step
What you get
- A clear winner, with the chance it beats today's price
- The original price restored unless you choose to change it
- Test results kept on record, refunds included
Free audit check: Price test candidates list. Works with Shopify, Google Analytics 4. Best for: Online stores (D2C).
Profit and reporting
Bidding on profit per order
We send each order's profit, instead of its sale price, to Google and Meta so their bidding chases the orders that earn most.
Google and Meta bid harder for profitable orders and less for thin ones.
What it checks, what we do, what you get
Checked every night
- Campaigns whose ad profit fell below ad spend for several days
- Whether Google and Meta received the right profit value per order
- Refunds to correct in Google before its correction window closes
- Duplicate purchase tracking that sends the same order twice
What our team does
- Turn on the profit value feed to Google and Meta
- Move a campaign to profit-based bidding, gradually or at once
- Send refund corrections to Google before the deadline
What you get
- Revenue return and profit return side by side for 14 days
- A daily check that every value arrived
- One-click return to revenue bidding if needed
Free audit check: Profit per campaign check. Works with Google Ads, Meta (Facebook and Instagram) ads, Shopify, Google Merchant Center. Best for: Online stores (D2C), Auto parts retailers.
Profit and reporting
Marketing plan and pacing
We hold your marketing plan by channel and check it against actual spend, leads and sales every morning, with the cause of each gap.
You catch overspend and shortfalls mid-month, while there is time to fix them.
What it checks, what we do, what you get
Checked every night
- Spend, leads, sales and cost per customer against plan, by channel
- Channels on pace to finish the month over or under budget
- Promotions or tests that overlap on the same products or services
- Planned spend above the cash ceiling you set
What our team does
- Move budget between channels to stay on plan
- Cap a channel's budget before it overspends
- Reset the rest of the month's plan, keeping the original on record
What you get
- A plan drafted from your own past results
- Plain answers to what-if questions, such as a 20% cut
- Every plan version with who approved it
Free audit check: Budget pace check. Works with Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, TikTok, Shopify, Google Analytics 4. Best for: every industry.
Profit and reporting
Tracking and data checks
We check every night that your tracking, product feed, landing pages and account connections work, and rank each failure by money at risk.
Broken tracking and feeds get fixed the next morning, before they cost a week of sales.
What it checks, what we do, what you get
Checked every night
- Share of orders and leads that reached Google, Meta and Analytics
- Products disapproved in Google Merchant Center, weighted by recent sales
- Landing pages that fail to load, run slowly or show no stock
- Account connections and access that are about to expire
What our team does
- Re-send missed purchase or lead events to the ad platforms
- Pause ads on products that cannot sell until they are fixed
- Fix feed fields and reconnect expiring accounts
What you get
- Every failure ranked by dollars at risk
- Alerts at any hour for checkout or tracking outages
- Month-end numbers you can trust, day by day
Free audit check: Tracking match check. Works with Google Analytics 4, Google Ads, Meta (Facebook and Instagram) ads, Google Merchant Center, Shopify, Klaviyo, QuickBooks, TikTok. Best for: every industry.
Profit and reporting
Why sales moved, explained
We break every change in your sales into its causes, price each one in dollars and lay out the next move.
You know why results moved before the monthly meeting, with the fix attached.
What it checks, what we do, what you get
Checked every night
- Changes in traffic, conversion rate and order or job value by channel
- Effects of promotions, stockouts, returns and seasons
- Campaigns spending past the point where profit peaks
- Revenue pace against target with the days left in the month
What our team does
- Move budget away from spend past its profit peak
- Brief new ads when a creative change caused the drop
- Save targets and spending limits for each channel
What you get
- A weekly summary that leads with the answer
- Every number linked to the data behind it
- Forecasts scored against what actually happened
Free audit check: Why sales moved summary. Works with Google Ads, Meta (Facebook and Instagram) ads, Google Analytics 4, Klaviyo, Shopify. Best for: every industry.
Profit and reporting
Owner and partner reporting
We prepare the monthly report for your owners, partners or investors and track the follow-ups you promised them, with every figure linked to its source.
The people you report to hear the numbers from you first.
What it checks, what we do, what you get
Checked every night
- Report dates coming up for owners, partners or investors
- Numbers that moved enough to explain before anyone asks
- Follow-ups you asked us to track that are now due
- Problems priced overnight that the people affected have not heard about
What our team does
- Prepare the monthly report for an owner, partner or investor
- Draft the update on any big change, for you to send
- With your written approval only, read-only checks of a shared inbox for overdue replies
What you get
- A ready report each month in plain English
- Drafts with every figure linked to its source
- Nothing sent unless you send it yourself
Free audit check: Not part of the free audit. Works with Google Ads, Shopify, Google Analytics 4, QuickBooks. Best for: every industry.
Store performance
Product profit and promotions
We show what each product earns after discounts, refunds and the ads that sold it, then point ad money at the products that earn.
Ad money and promotions go to the products that make money.
What it checks, what we do, what you get
Checked every night
- Margin per product after cost, discounts, refunds and ad spend
- Advertised sizes and colors that sell out before the reorder lands
- Stock with no sale in 30 days and no ad support
- The discount depth at which each product stops making money
What our team does
- Move ad budget between product groups toward the ones that earn
- Plan a sale with its break-even discount before it starts
- Move dead stock to a clearance collection with ad support
What you get
- Every product ranked by profit after ads
- Each sale's predicted and actual result on record
- Price changes with a scheduled end and a revert
Free audit check: Product profit after ads check. Works with Shopify, Google Ads, Google Merchant Center, Meta (Facebook and Instagram) ads, QuickBooks, Xero. Best for: Online stores (D2C), Auto parts retailers.
Store performance
Email and SMS flow profit
We check your Klaviyo flows and campaigns against real orders, cut discounts sent to full-price buyers and measure what each flow adds.
Email brings customers back without handing margin to people who would buy anyway.
What it checks, what we do, what you get
Checked every night
- Welcome and win-back emails sending codes to full-price buyers
- Customers in an email flow and a retargeting ad the same week
- Inactive and fake profiles that raise your Klaviyo bill
- Inbox delivery by provider, including spam complaints
What our team does
- Create segments that keep codes for customers who need them
- Set holdout groups to measure what each flow really adds
- Suppress inactive profiles and pause messages that lose margin
What you get
- Profit per flow message, matched to store orders
- Measured lift from each flow, beside Klaviyo's own figure
- Win-backs timed to each product's normal reorder window
Free audit check: Email flow margin check. Works with Klaviyo, Shopify, Meta (Facebook and Instagram) ads. Best for: Online stores (D2C), Auto parts retailers.
Store performance
Landing pages and checkout
We follow each paid click to the order, find the pages, devices and checkout steps that lose buyers, and price each loss.
More orders from the traffic you already pay for.
What it checks, what we do, what you get
Checked every night
- Ads sending traffic to a page that sells less than another
- Paid clicks that never load the page
- Checkout steps losing the most orders, mobile against desktop
- Discount codes leaked to coupon sites and browser extensions
What our team does
- Point ads at the page that converts better for that product
- Keep Google's automated Performance Max ads off pages that never sell
- Open a fix ticket for your developer with the evidence attached
What you get
- A click-to-order view by campaign, page and device
- Lost orders at each step, priced in dollars
- Each fix measured on store orders over 21 days
Free audit check: Paid click loss check. Works with Shopify, Google Analytics 4, Google Ads, Meta (Facebook and Instagram) ads. Best for: Online stores (D2C), Auto parts retailers.
Store performance
Loyalty, subscriptions and returns
We net each loyalty, subscription and returns program's fees, credits and shipping against the sales it claims, and fix the ones that cost more.
Your retention programs earn more than they cost.
What it checks, what we do, what you get
Checked every night
- Subscriptions lost because every payment retry failed
- Products returned far more often than your store average
- Points members hold, and the margin they will cost
- Orders claimed by two programs at once
What our team does
- Exclude high-return products from free returns
- Change a loyalty earn rate or a cancel offer
- Build Klaviyo lists of at-risk subscribers for recovery
What you get
- One profit and loss line for each program
- Return cost by product, fully counted
- The cost of each change before you approve it
Free audit check: Loyalty and returns cost check. Works with Shopify, Klaviyo, Recharge, Loop, Smile.io, Yotpo. Best for: Online stores (D2C).
Store performance
Products ready for AI shopping
We check each product against what ChatGPT, Google, Copilot and Perplexity shopping need, and fill the missing fields after you approve.
Your top sellers can appear when an AI assistant shops for your buyer.
What it checks, what we do, what you get
Checked every night
- Missing barcodes, sizes, colors and categories on top products
- Feed prices and stock that no longer match your site
- Missing return, shipping and policy links
- Small images and products with too few photos
What our team does
- Write missing product fields to Shopify, showing each change first
- Send corrected prices and stock to Google Merchant Center
- Keep low-margin or low-stock products off AI shopping results
What you get
- A readiness score for each product on each assistant
- Gaps ranked by the sales at risk
- Orders from AI assistants tied to the fixes made
Free audit check: AI shopping readiness check. Works with Shopify, Google Merchant Center, Google Analytics 4. Best for: Online stores (D2C), Auto parts retailers.
Store performance
Email, text and mail costs
We compare email, SMS, push and direct mail on profit per send and consent, so each message goes out on the channel that pays.
Every message goes out on the channel that earns its cost.
What it checks, what we do, what you get
Checked every night
- Sends that cost more than the margin on the orders they bring
- Top customers you can reach by email only, with no SMS consent
- Customers getting so many messages that opt-outs climb
- Direct mail orders measured against a holdout group
What our team does
- Pause sends on the channel that loses margin
- Set a weekly message cap per customer
- Start a consent flow asking email subscribers to opt in to texts
What you get
- Cost, revenue and margin per send for each channel
- Consent coverage for each channel and the overlaps
- Direct mail measured the same way as email
Free audit check: Email and SMS cost check. Works with Klaviyo, Attentive, Postscript, Shopify. Best for: Online stores (D2C), Auto parts retailers.
Store performance
On-site recommendations and search
We judge your store's product recommendations, site search and bundles on margin and stock, and change what your store promotes after approval.
Your store features products that earn margin and are in stock.
What it checks, what we do, what you get
Checked every night
- Upsell widgets pushing low-margin items into carts
- Featured products with only a few days of stock left
- Site searches that return nothing, with the sales they carry
- Bundles priced below the margin they need
What our team does
- Swap the products a widget promotes
- Add search synonyms so common searches find products
- Remove low-stock items from recommendations until restocked
What you get
- Margin and stock for every recommendation placement
- Holdout results showing which widgets add real orders
- A one-step revert on every change
Free audit check: On-site recommendation margin check. Works with Shopify, Klaviyo, Rebuy, Nosto. Best for: Online stores (D2C), Auto parts retailers.
Store performance
Support tickets and refunds
We read your helpdesk beside your orders and returns, and price the ticket topics that lead to refunds and the questions that lose sales.
Fewer refunds and fewer lost sales from unanswered product questions.
What it checks, what we do, what you get
Checked every night
- Ticket topics followed by refunds, by product
- Questions asked before purchase that ended with no order
- Where-is-my-order tickets rising for one carrier
- AI chat replies that your staff had to correct
What our team does
- Add a sizing, care or shipping note to a product page
- Add an FAQ answer for questions that keep losing sales
- Pause the AI agent on a topic while its answers are fixed
What you get
- Support cost per order, by channel and topic
- Refund dollars traced to their ticket topic
- Product page fixes ranked by dollars
Free audit check: Refund-causing ticket topics check. Works with Gorgias, Shopify, Klaviyo, Loop. Best for: Online stores (D2C), Auto parts retailers, Amazon and marketplace sellers.
Search and reputation
Google and AI search visibility
We track your Google rankings and how often AI answers name you, price each lost topic from your sales and fix the pages after approval.
Buyers find you when they search Google and when they ask an AI.
What it checks, what we do, what you get
Checked every night
- Rankings and clicks lost per page, from Google Search Console
- How often ChatGPT, Perplexity, Gemini and Google AI Overviews cite you
- Competitors named in AI answers where you are missing
- Ad spend on searches where you already rank first
What our team does
- Fix page titles, descriptions and schema, the code that labels pages
- Write a content brief for each topic you are losing
- Lower ad bids on searches you already win for free
What you get
- Share of AI answers per topic and engine
- Lost topics ranked by the sales they carried
- Run counts shown, since AI answers vary day to day
Free audit check: Search and AI answer visibility check. Works with Google Search Console, Google Analytics 4, Google Ads, Shopify. Best for: every industry.
Search and reputation
Business from AI assistants
We show the visits and sales that ChatGPT, Gemini, Perplexity and Copilot send you, and the questions and pages behind them.
You know which AI answers bring you customers, and fix the ones that get you wrong.
What it checks, what we do, what you get
Checked every night
- Visits and sales from each AI assistant, this month against last
- Questions where competitors are cited and you are not
- AI answers that state your prices, hours or policies wrong
- AI crawler visits that are blocked or failing on your site
What our team does
- Correct the page or fact an AI answer relies on
- Send page fixes and briefs for questions you are missing
- Add or retire the questions we track for you
What you get
- Sales by AI assistant from your own records
- A confidence range on every visibility figure
- Model updates marked, so real progress reads clearly
Free audit check: Sales from AI assistants check. Works with Google Analytics 4, Shopify, Google Search Console. Best for: every industry.
Search and reputation
Content ranked by sales
We find the pages losing search clicks and AI citations, rank them by the sales at stake, then write and publish fixes after approval.
Writing time goes to the pages that bring calls, bookings and orders.
What it checks, what we do, what you get
Checked every night
- Pages losing clicks, rankings or sales over time
- Pages that AI answers stopped citing
- Topics competitors rank for where you have no page
- Pages sitting at the top of Google's second page
What our team does
- Refresh pages that used to bring business
- Write new pages for priced topic gaps in your voice
- Add FAQ blocks and a direct answer AI tools can quote
What you get
- A content plan ranked by expected sales
- Each published change tracked for rank, citations and sales
- Predicted and measured results side by side
Free audit check: Content traffic decline check. Works with Google Search Console, Google Analytics 4, Shopify. Best for: every industry.
Search and reputation
Brand mention monitoring
We watch public posts about your business, products and competitors, and flag spikes and complaints before they show up in sales.
You hear about a problem before it reaches your sales or your reviews.
What it checks, what we do, what you get
Checked every night
- Sudden jumps in mentions and reach against your normal level
- Topics turning negative, with the posts behind them
- Your share of mentions against named competitors
- Complaint topics set beside your repeat sales
What our team does
- Escalate a complaint to the right person with the evidence
- Turn customer phrases into angles for the next ads
- Reply on your own accounts after you approve the wording
What you get
- A daily digest of what changed, largest first
- Alerts by email or Slack when volume spikes
- Coverage limits stated for each network
Free audit check: Brand mention snapshot. Works with Reddit, Facebook, Instagram, YouTube, Shopify. Best for: every industry.
Search and reputation
Multi-location performance
For several locations, we compare each one on ad spend, calls, sales and Google Business Profile actions, and move budget to those that sell.
Ad money follows the locations that turn calls into sales.
What it checks, what we do, what you get
Checked every night
- Cost per sale at each location against the group average
- Locations limited by budget while selling at low cost
- Profile hours, categories and phone numbers that are wrong or duplicated
- Locations whose calls and direction requests trail their peers
What our team does
- Move budget between location campaigns, approved by both managers
- Update hours and holiday hours across many locations at once
- Publish Google Business Profile posts for each location
What you get
- A scorecard and leaderboard for every location
- A daily digest for each location manager
- Any change undone within 30 days
Free audit check: Location scorecard. Works with Google Business Profile, Google Ads, Meta (Facebook and Instagram) ads, Google Analytics 4, CallRail, HubSpot, Salesforce. Best for: HVAC, Plumbing, Pest control, Dental practices, Medical practices, Car dealerships, Branded hotels.
Search and reputation
Review replies and requests
We read every review at every location, draft replies in your voice for approval and ask each finished job or visit for a review.
More reviews, faster replies and a rating that wins more calls and bookings.
What it checks, what we do, what you get
Checked every night
- Reviews still waiting for a reply, and for how long
- Rating and new-review pace for each location
- Reviews that mention injury, legal matters or named staff
- Rating changes set beside call clicks and bookings
What our team does
- Post replies in your voice after a named person approves
- Send review requests when a job closes in ServiceTitan or Jobber
- Route sensitive reviews to the person you name, with no draft
What you get
- One review queue across Google, Facebook and Yelp
- Reply time and rating trend for each location
- A record of every draft, edit and approver
Free audit check: Review response check. Works with Google Business Profile, Facebook, Yelp, ServiceTitan, Jobber, Housecall Pro, Toast. Best for: every industry.
Search and reputation
Franchise marketing funds
For franchise brands, we keep brand fund and co-op balances in one ledger and tie each franchisee's spend to the calls and sales it produced.
Every fund dollar is traced to the sales it produced at each location.
What it checks, what we do, what you get
Checked every night
- Co-op balances close to expiring, by franchisee
- Claims set beside that location's calls, jobs and sales
- Cost per booked job for each franchisee against the system
- Locations that stopped running local ads
What our team does
- Approve or reject claims with a stored reason
- Deploy brand campaigns to chosen locations, capped at each balance
- Record chargebacks and track them until settled
What you get
- A fund ledger your finance team can export
- A portal for each franchisee with their own results
- Campaigns ranked by what sold at similar locations
Free audit check: Brand fund results check. Works with Google Ads, Meta (Facebook and Instagram) ads, Google Business Profile, ServiceTitan, Jobber, Housecall Pro, Toast, Mindbody. Best for: HVAC, Plumbing, Electrical, Roofing, Garage door, Pest control.
Creative and social
Ad creative refresh
We find the ads that stopped working, name the cause and the cost, and write the replacement in your brand's voice.
Your next ad starts from what already sells, and old ads stop wasting budget.
What it checks, what we do, what you get
Checked every night
- Ads whose click rate fell well below their own peak
- Audiences that have seen the same ads too many times
- Rising ad costs, kept apart from creative problems
- Sales and profit each ad brought, beside its click rate
What our team does
- Write new headlines, hooks and images from your top angles
- Widen the audience when repeat views caused the drop
- Load approved ads paused, ready for a final check
What you get
- Every ad sorted by stage, from growing to finished
- Spend at risk over 14 days on ads that stopped working
- A claims and compliance check on every line
Free audit check: Ads that stopped working check. Works with Meta (Facebook and Instagram) ads, TikTok, Google Ads, YouTube, Shopify. Best for: every industry.
Creative and social
Creator and AI ad production
We brief creators or produce AI ads, review every delivery with you and rank each ad by the profit it brings.
Every creative you pay for is judged on the sales it brings.
What it checks, what we do, what you get
Checked every night
- Ads that need replacing with no replacement in production
- Creator videos against AI versions on sales per ad dollar
- AI versions that win clicks and lose sales
- New creatives ordered against the number your accounts need
What our team does
- Send your creators a brief built from your top ads
- Launch creator posts as Meta Partnership ads or TikTok Spark Ads
- Pause versions that bring clicks and no sales
What you get
- A creator leaderboard ranked by profit per dollar
- One review queue for creator and AI work
- A disclosure label on every AI-made ad
Free audit check: Creative supply check. Works with Meta (Facebook and Instagram) ads, TikTok, Shopify. Best for: Online stores (D2C), Boutique hotels, Auto parts retailers, Amazon and marketplace sellers.
Creative and social
Social posting and inbox
We plan, publish and answer across your social accounts, and show the visits, leads and sales each post brings.
Posts that bring customers get more support, and buyer questions get fast replies.
What it checks, what we do, what you get
Checked every night
- Posts that brought visits, leads or orders, by network
- Comments and messages from buyers still unanswered after a day
- Account connections about to expire with posts scheduled
- Organic posts worth boosting because they already sell
What our team does
- Publish your approved calendar on every network
- Reply to comments and messages in your voice
- Boost a post through your Meta ad account after approval
What you get
- A monthly calendar you approve from one link
- One inbox for comments, messages and Google reviews
- Results per post in sales, beside likes and reach
Free audit check: Social profile check. Works with Meta (Facebook and Instagram) ads, Google Business Profile, TikTok, YouTube, Pinterest, LinkedIn, Google Analytics 4, Shopify. Best for: every industry.
Creative and social
Competitor ad tracking
We watch the ads your competitors run on Meta, Google, TikTok and LinkedIn, and flag the long-running ones and the angles you are missing.
You answer the competitor offers that work and skip the ones that do not.
What it checks, what we do, what you get
Checked every night
- New ads each competitor launched this week
- Competitor ads running for months, a sign they sell
- Angles competitors use that none of your ads cover
- Search terms competitors bid on next to yours
What our team does
- Turn a proven competitor angle into a brief for your ads
- Set alerts on a competitor's new offers or sudden bursts
- Review shared search terms in your Google Ads account
What you get
- A weekly competitor digest by email
- An angle gap map ranked by your own results
- The date and coverage of every ad library read
Free audit check: Competitor ad launch report. Works with Meta (Facebook and Instagram) ads, Google Ads, TikTok, LinkedIn, Shopify. Best for: every industry.
Pipeline and follow-up
Sales pipeline and forecast
We keep your quotes and deals in one pipeline, check it every night and flag deals with no contact before they slip.
More quotes turn into signed work, and you know which forecast to trust.
What it checks, what we do, what you get
Checked every night
- Open deals or quotes with no email, call or meeting in 14 days
- Deals with no next step scheduled
- Close dates pushed back more than once
- Each rep's forecast against what actually closed
What our team does
- Draft follow-ups for reps to send from their own inbox
- Book, move or cancel meetings from the deal record
- Turn on workflow rules only after a test run
What you get
- A nightly snapshot of won, committed and pipeline value
- Revenue by lead source beside ad spend
- Opt-outs that can never be cleared by mistake
Free audit check: Stalled deals and quotes check. Works with HubSpot, Gmail, Google Calendar, Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising. Best for: Roofing, HVAC, Electrical, Car dealerships, Personal injury law, Family law, Criminal defense.
Pipeline and follow-up
Cold email outreach
We run cold email to commercial buyers from your mailboxes, watch sending health daily and rank replies by the deal size they point to.
Cold email turns into meetings, and your domain stays out of spam folders.
What it checks, what we do, what you get
Checked every night
- Interested replies waiting more than a few hours
- Bounce and spam complaint rates for every mailbox and domain
- SPF, DKIM and DMARC, the records that prove your email is real
- Which steps, versions and lists book meetings
What our team does
- Reply to interested prospects from your mailbox after approval
- Pause a mailbox or domain when its bounce rate climbs
- Unsubscribe a contact from every campaign at once
What you get
- Meetings and revenue per campaign, from your CRM
- Every personalized claim checked against its source
- CAN-SPAM notes kept for each list
Free audit check: Email sending health check. Works with Google Workspace, Microsoft 365, HubSpot, Pipedrive. Best for: HVAC, Plumbing, Electrical, Roofing, Pest control, Branded hotels.
Pipeline and follow-up
Website visitor follow-up
For businesses that sell to other businesses. We name the companies visiting your site, rank them by fit and interest, and draft a first message for your team to send.
Your team calls the commercial buyers most likely to sign this week.
What it checks, what we do, what you get
Checked every night
- Companies that viewed your pricing or commercial service pages
- How closely each visitor matches the deals you have won
- Open deals whose company came back to your site
- Match confidence, with unsure matches held for review
What our team does
- Draft a first message from the pages they read
- Send open-deal visitors to the deal owner by email or Slack
- Add high-fit companies to your ad audiences where privacy rules allow
What you get
- A short daily list of warm visitors, ranked
- Customers, staff and competitors screened out
- A weekly count of wrong matches your team flagged
Free audit check: Warm website visitor check. Works with Google Analytics 4, HubSpot, Salesforce, Google Ads. Best for: businesses that sell to other businesses.
Pipeline and follow-up
Ad spend versus closed sales
We match every call and form to the job, case or sale it became, and show your cost per closed sale by keyword.
You pay for the leads that buy, and Google and Meta learn which ones those are.
What it checks, what we do, what you get
Checked every night
- Keywords whose calls and forms never became a sale
- Cost per booked job and closed sale for every campaign
- The share of leads matched to a record in your CRM
- Closed sales about to age past a platform's upload window
What our team does
- Add negative keywords for searches whose leads never close
- Move budget toward campaigns with the lowest cost per sale
- Send closed sales back to Google and Meta to guide bidding
What you get
- Cost per closed sale by keyword, campaign and ad
- Unmatched leads shown, never dropped from the totals
- Every change reversible for 30 days
Free audit check: Ad spend with no closed sales check. Works with Google Ads, Meta (Facebook and Instagram) ads, Microsoft Advertising, CallRail, HubSpot, Salesforce, Jobber, Clio. Best for: HVAC, Plumbing, Electrical, Roofing, Garage door, Pest control, Dental practices, Medical practices, Car dealerships, Personal injury law, Family law, Criminal defense.
Pipeline and follow-up
Call tracking and callbacks
We follow every call from the ad or listing that produced it to the booking, and list the callers who still need a callback.
Fewer paid calls go to voicemail and never come back.
What it checks, what we do, what you get
Checked every night
- Missed first-time callers with no callback yet
- Answer rate by hour, day and location
- Bookings and job value by campaign, keyword and listing
- AI receptionist answers that went outside your allowed prices and promises
What our team does
- Assign each missed caller to a named person with a due time
- Send a drafted text-back to missed callers after approval
- Update the allowed-promises list your AI receptionist works from
What you get
- The cost of last night's missed calls, at your booking rate
- A callback queue ranked by value and wait time
- Speed to lead against the target you set
Free audit check: Missed call check. Works with CallRail, Google Ads, Google Business Profile, ServiceTitan, Jobber, Housecall Pro, Google Calendar. Best for: HVAC, Plumbing, Electrical, Roofing, Garage door, Pest control, Dental practices, Medical practices, Car dealerships, Personal injury law, Family law, Criminal defense.
Pipeline and follow-up
Job and booking system link
We connect the system you run on, such as ServiceTitan or Jobber, to your ad spend and show margin per job by source.
You see the profit on every job your ads booked, by campaign and location.
What it checks, what we do, what you get
Checked every night
- Campaigns with many calls and few invoiced jobs
- Open estimates from ad leads with no follow-up in 10 days
- Revenue this month with no matched lead source
- Average ticket and close rate by source and technician
What our team does
- Send paid jobs back to Google and Meta as conversions
- Draft follow-ups on open estimates for your office to send
- Trigger a review request when a job is paid
What you get
- Margin per job by campaign, location and technician
- Unmatched revenue shown in dollars, never hidden
- Values corrected when an invoice changes
Free audit check: Job source check. Works with ServiceTitan, Jobber, Housecall Pro, Toast, Mindbody, Boulevard, Weave, CallRail. Best for: HVAC, Plumbing, Electrical, Roofing, Garage door, Pest control, Dental practices, Medical practices.
